Senior eCommerce Specialist - Amazon

Renfro Brands•Winston-Salem, NC

21h•Hybrid

About The Position

Renfro is seeking a Senior eCommerce Specialist to manage, grow, and optimize its Amazon Vendor Central business. The role owns day-to-day marketplace execution and optimization for key Renfro brands, including product listings, brand content, promotions, advertising, catalog health, and overall brand presentation. The specialist uses sales and performance analytics to identify opportunities, optimize performance, and drive growth, and helps manage the relationship with Amazon. The role collaborates with Brand Marketing, Planning, Operations, Customer Service, and eCommerce partners on inventory, forecasting, fulfillment, and other marketplace activities. It is a hands-on position with significant ownership and autonomy, based in the Winston-Salem, North Carolina office on a hybrid schedule of three office days and two remote days per week. The position reports to the VP of eCommerce.

Requirements

Bachelor’s degree required.
At least 7 years managing and selling products on Amazon Vendor Central and/or Seller Central.
Working understanding of AMS and AMG.
Strong oral and written communication skills.
Experience managing and updating an online product catalog, including setting up new products and promotional items and maintaining product and category page data.
Strong analytical and quantitative skills, with the ability to make data-based decisions.
Hands-on, entrepreneurial mindset and comfort working in a fast-paced startup environment.
Appreciation and understanding of consumer psychology and its impact on new product adoption.

Responsibilities

Own the Amazon store experience for Renfro’s US business.
Continually optimize the brand store, product pages, and A+ content to drive traffic and sales for existing and new products.
Partner with the brand team to develop messaging and brand assets that comply with brand guidelines and Amazon standards.
Apply PPC best practices for Amazon Sponsored Product ads.
Set up product promotions for key seasons, including Prime Day and holidays.
Develop Amazon marketing strategy in partnership with AMG, Renfro brand marketing, and other functional areas as needed.
Co-manage relationships with Amazon and other eCommerce retailers with eCommerce specialists.
Refresh and optimize content for existing products and drive content needs for new products.
Maintain relationships with Amazon buyers.
Work with Planning, Operations, Brand Marketing, and Customer Service to gather feedback and input.
Create, track, and reconcile shipments to Amazon Fulfillment Centers.
Monitor, analyze, and regularly report on performance metrics, sales, marketing performance, and pricing to allocate spend to best performers.
Analyze digital sales performance metrics and modify plans as needed to deliver against targets.
Report weekly on ROAS analysis, campaign tracking, web statistics, pricing, competitive analysis, promotion analysis, and new SKU checks, with support from the Analyst.