Digital Mktg Specialist

Affinity Gaming • Las Vegas, NV

5d

About The Position

The Digital Marketing Specialist supports Affinity Gaming’s marketing initiatives across digital channels, property promotions, email, social media, website content, paid media, and guest engagement platforms. This role executes day-to-day digital campaigns, maintains brand consistency, supports promotional calendars, analyzes campaign performance, and helps drive measurable outcomes including traffic, engagement, database growth, reputation management, and revenue.

The position calls for a hands-on digital marketer comfortable working in a fast-paced casino, hospitality, or entertainment environment. The ideal candidate is detail-oriented, analytical, creative, and able to manage multiple campaigns and deadlines while collaborating with internal stakeholders, agencies, vendors, and property teams.

Requirements

• 2–5 years of digital marketing experience, preferably within casino gaming, hospitality, entertainment, restaurant, retail, or multi-location consumer marketing.
• Experience executing social media, website updates, digital advertising, and campaign reporting.
• Strong working knowledge of social media platforms, digital content management, paid media basics, and marketing analytics.
• Ability to manage multiple campaigns, deadlines, approvals, and stakeholder requests in a fast-paced environment.
• Strong writing, proofreading, organizational, and project management skills.
• Ability to interpret marketing performance data and translate results into actionable recommendations.
• Experience working with creative teams, agencies, vendors, and cross-functional departments.
• Proficiency with Microsoft Office.

Nice To Haves

• Familiarity with casino or hospitality promotional marketing.
• Experience with Google Analytics, Meta Business Suite, or similar marketing platforms.
• Bachelor’s degree in Marketing, Communications, Business, Hospitality, or a related field.

Responsibilities

• Support the planning, setup, deployment, and optimization of digital marketing campaigns across email, website, paid media, social media, SMS, and other guest communication channels.
• Assist with content calendars, social media posting, community engagement, creative coordination, and performance tracking across relevant platforms.
• Monitor, track, and help respond to guest feedback across online review platforms, social media channels, survey tools, and other digital touchpoints; partner with property teams and guest service leadership to identify recurring service themes, escalate urgent issues, support response workflows, and apply reputation insights to strengthen guest satisfaction, brand perception, and property performance.
• Maintain website content, promotional landing pages, digital listings, campaign assets, and online property information for accuracy, timeliness, and brand consistency.
• Support paid search, display, paid social, retargeting, and other performance marketing programs in coordination with internal leadership or agency partners.
• Partner with property marketing, casino operations, food and beverage, entertainment, and guest service teams to support promotional calendars, events, offers, and on-property campaigns.
• Track campaign results, prepare performance reports, monitor digital KPIs, and provide insights to improve campaign effectiveness and ROI.
• Coordinate with designers, agencies, media partners, and internal stakeholders to route creative assets, manage deadlines, and ensure campaigns launch accurately and on time.
• Ensure digital marketing materials align with brand standards, gaming industry requirements, promotional guidelines, and internal approval processes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed