Sr. Marketing Automation Specialist (Hybrid)

American Medical Association • Chicago, IL

2d • Hybrid

About The Position

The American Medical Association (AMA) is a nonprofit professional association of physicians whose mission is to promote the art and science of medicine and the betterment of public health. The Sr. Marketing Automation Specialist will join the Marketing & Membership Experience team and execute marketing automation strategies focused on acquisition and retention campaigns. The role supports omnichannel marketing across email, SMS, digital ads, fax, and direct mail, and manages digital campaign operations and performance analysis to ensure efficient campaign execution and reporting.

The specialist will use AMA’s marketing technology stack—including Salesforce Marketing Cloud (SFMC), Marketing Cloud Personalization (MCP), Marketing Cloud Intelligence (Datorama), and Salesforce Data Cloud—to develop data-driven campaign plans that improve member engagement and maximize return on investment. This hybrid role is based at the AMA’s Chicago office and requires three days per week onsite. It is an exempt position.

Requirements

• Bachelor’s degree required; concentration in computer science, business administration, marketing, or a related field preferred.
• At least 5 years of experience in digital marketing.
• Extensive knowledge of and demonstrated experience with Salesforce Marketing Cloud or a similar marketing automation platform.
• Ability to drive adoption of new tools, improve processes, increase efficiencies, and streamline marketing operations.
• Demonstrated experience with database management concepts and best practices, including managing and using large databases.
• Demonstrated experience with customer data platforms, such as Salesforce Data Cloud, and personalization tools, such as Salesforce Marketing Cloud Personalization or related technologies, to unify customer data, analyze behaviors, and optimize cross-channel marketing strategies.
• Strong collaboration and communication skills when working with internal teams and external stakeholders; ability to interact effectively with all levels of management and communicate with technical and marketing audiences.
• Broad technical skills and thorough knowledge of SQL, Excel, AMPscript, and HTML/CSS.
• Excellent analytical, root-cause problem-solving, process-mapping, and data-modeling skills.

Nice To Haves

• Experience with membership or subscription services.
• Master’s degree.
• Salesforce Marketing Cloud certifications.

Responsibilities

• Implement and monitor initiatives in the marketing automation roadmap, ensuring alignment with Salesforce technology investments.
• Execute email marketing campaigns and monitor omnichannel campaign implementation across SMS, digital ads, direct mail, fax, and other channels.
• Manage day-to-day digital marketing campaign operations, ensuring timely, accurate, high-quality, and compliant execution across channels.
• Develop and optimize automation workflows that enable campaigns to launch with minimal manual intervention.
• Identify automation and operational improvements that can increase productivity and campaign effectiveness.
• Use Salesforce Marketing Cloud features, including Automation Studio, Journey Builder, SQL, Einstein, and its data model, to support retention and priority acquisition campaigns.
• Use Salesforce Data Cloud and Marketing Cloud Personalization to segment and activate audience data for targeted, personalized campaigns.
• Deploy multichannel campaigns and automation to streamline processes and improve efficiency.
• Partner with project managers and marketing managers to manage campaign operations and execution effectively.
• Build and maintain dashboards in Salesforce Marketing Intelligence to monitor performance and provide insights, including advanced reporting using SQL.
• Provide internal teams and business units with accurate and timely campaign execution and insights.
• Stay current with Salesforce Marketing Cloud, Intelligence, Data Cloud, and Personalization capabilities and developments.
• Collaborate with digital marketing colleagues to align efforts across the broader digital marketing ecosystem.
• Identify opportunities to integrate new tools and trends to improve campaign performance and customer engagement.
• Perform other responsibilities as assigned.

Benefits

• Employees are eligible to participate in an incentive plan.
• The job posting refers applicants to information about the AMA’s benefits offerings but does not specify individual benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior