Marketing Automation Data Specialist

mPulse

9d • $75,000 - $95,000 • Remote

About The Position

mPulse is seeking a data-driven Marketing Automation & Data Specialist to optimize marketing technology, automate outreach, and deliver actionable performance insights. The role builds, executes, and continuously improves automated marketing campaigns and sales outreach programs while ensuring accurate reporting across the marketing funnel.

As a member of the Growth Marketing team, this specialist owns the systems, integrations, and processes that drive marketing operations. The role works across platforms including Salesforce, HubSpot, ZoomInfo, Gong, and Chili Piper to ensure data flows from first touch through sales, customer retention, and advocacy. It also measures and reports campaign performance to support data-driven decisions by marketing and commercial leaders.

Reporting to the Digital Marketing & Marketing Operations Manager, the specialist partners with Marketing, Sales, Product, and Sales Operations to maintain data integrity, optimize workflows, and document best practices across the marketing technology ecosystem. This is a collaborative, hands-on role with visibility and the opportunity to influence pipeline growth and business outcomes.

Requirements

• At least 4 years of experience in marketing operations and marketing automation, or a comparable systems role with hands-on platform ownership.
• At least 2 years of Salesforce experience, including campaign attribution, reporting, lead conversion, and field mapping.
• Hands-on analytics experience, including analyzing data, building reports from scratch, reconciling data across systems, and drawing conclusions.
• Working experience administering an enterprise marketing automation platform.
• Working familiarity with customer data platform concepts, including data modeling, identity resolution, and segmentation; alternatively, demonstrated ability to learn a new platform quickly through prior migration or implementation experience.
• Demonstrated experience with data hygiene practices, including deduplication, suppression, list validation, and resolving integration synchronization errors.
• Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or a related field, or an equivalent combination of education and relevant experience.
• Ability to analyze data independently, reconcile information across systems, identify discrepancies and root causes, and explain findings and recommendations in writing.
• Strong attention to detail and a track record of verifying work before it reaches stakeholders.
• Ability to manage assigned work independently, raise blockers and questions early, and complete work.
• High proficiency with marketing automation platforms and CRM systems, including workflows, campaign structures, and system integrations.
• Advanced proficiency in Excel or Google Sheets, including pivot tables, lookups, and manipulation of large data files.
• Strong written communication skills and ability to explain technical findings to technical and non-technical audiences.
• Ability to manage time, prioritize competing deliverables, and meet deadlines in a fast-paced environment.
• Ability to collaborate across Marketing, Sales Development, and Sales Operations to achieve shared pipeline and reporting goals.
• Ability to stand and sit for extended periods.
• Ability to lift 50 pounds.

Nice To Haves

• SQL proficiency for querying CRM or data warehouse records.
• Experience supporting a marketing platform migration or customer data platform (CDP) implementation.
• Familiarity with Marketing Cloud Next, HubSpot, ZoomInfo, Gong, Chili Piper, and RingLead.
• Salesforce certification.
• Experience supporting account-based marketing programs.

Responsibilities

• Monitor data flow across connected systems, troubleshoot synchronization errors, and resolve issues before they affect downstream work.
• Manage the lead lifecycle from capture and validation through scoring, routing, conversion, and progression through each stage.
• Build, maintain, and troubleshoot marketing automation workflows, lead routing, and lifecycle processes.
• Maintain CRM data integrity and quality standards.
• Build and maintain campaigns across the marketing automation platform and CRM, establishing structure, naming, and tagging standards.
• Build and quality-check marketing emails, forms, and landing pages; validate assets before testing and allow time for stakeholder review.
• Manage list processing from intake through CRM delivery.
• Build and maintain marketing reports and dashboards, validating accuracy before distribution.
• Analyze campaign and channel performance and deliver written recaps with findings and recommendations.
• Support attribution and funnel reporting, including tracking governance and conversion measurement from first touch through the pipeline.
• Partner with Sales Development and Sales Operations on list quality, campaign readiness, lead handoff, and reporting.
• Support marketing operations projects and platform migrations, including documentation, data preparation, and testing.
• Administer the marketing technology stack and platform integrations, including field mappings, synchronization rules, and data flow between the marketing automation platform and CRM.
• Maintain documented operational processes and identify opportunities to improve efficiency and reduce manual work.

Benefits

• Remote-first work arrangement and flexible paid time off.
• Medical, dental, and vision plans, including a 100% company-paid employee-only coverage option and company contributions toward dependent coverage.
• Company-paid life and disability insurance.
• 401(k) with a 4% match and access to financial advisors.
• Six weeks of parental leave.
• Frequent training and 30-60-90 day plans.
• Peer-to-peer bonuses and team celebrations.

What This Job Offers

• Job Type: Full-time