Senior Manager Marketing Automation (Hybrid)

American Medical Association•Chicago, IL

6d•Hybrid

About The Position

The Senior Manager Marketing Automation will develop and implement a comprehensive marketing automation strategy within the Marketing and Member Experience (MMX) team to support growth objectives. The role drives measurable improvements across Salesforce Marketing Cloud, Salesforce Data Cloud, and Marketing Cloud Intelligence through effective data use, personalization, campaign development and execution, and reporting. It uses unified customer data, behavioral signals, and member preferences to create relevant experiences throughout the customer lifecycle, while optimizing the marketing technology ecosystem and maximizing the value of customer data. The position manages a team responsible for platform development and operations, campaign execution, personalization, and reporting, as well as relationships with service providers. It follows enterprise review and approval processes for technologies and standards, collaborating with IT, OGC, and Risk Management to align with enterprise architecture, security, and data and AI strategy. This is a hybrid position based in the AMA’s Chicago office, requiring three days per week in the office. It is an exempt role with a salary range of $104,872–$160,000; employees are also eligible to participate in an incentive plan. Pay within the range depends on business considerations, geographical location, and candidate qualifications.

Requirements

Bachelor’s degree preferred, or an equivalent combination of education, training, and experience required; a master’s degree is a plus.
At least 7 years of hands-on marketing automation experience in roles of increasing responsibility.
Experience targeting and extracting audiences from structured and unstructured data environments, developing data layers, automation, and technical solutions.
Experience using customer data to develop sophisticated segmentation, triggered journeys, and personalized marketing experiences.
SQL proficiency is mandatory.
Demonstrated experience with Salesforce Marketing Cloud, including working knowledge of Email Studio, Content Studio, Cloud Pages, Ad Studio, and Journey Builder.
Demonstrated experience developing and executing personalization strategies across marketing automation platforms.
Strong skills developing BI reporting platforms, including building data layers and defining metrics.
Experience with data visualization platforms such as Tableau, Power BI, or Business Objects.
Experience in people management, including supporting high-volume marketing efforts with a multifaceted team and attracting and developing talent.
Excellent time management and organizational skills, with the ability to meet deadlines and manage a team’s workload across multiple priorities.
Experience performing business analysis and improving efficiencies through end-to-end process development.
Superior critical-thinking skills, including the ability to develop simple solutions to complex issues.
Strong written and verbal communication skills, especially the ability to explain technical concepts effectively to nontechnical audiences.
Ability to influence others to support effective implementation of initiatives and programs, and to work independently and as part of a team.

Nice To Haves

Master’s degree.
Experience with Salesforce Data Cloud, including audience segmentation and activation, identity resolution and unified profiles, calculated insights, and activation into Marketing Cloud.
Working knowledge of other Salesforce products and SQL and AMPscript as applied to SFMC.
Working knowledge of Marketing Cloud Intelligence.
SAS, R, or Python experience.
Working knowledge of project management tools such as Asana, Workfront, or Basecamp.

Responsibilities

Develop and manage the ongoing roadmap for Salesforce Marketing Cloud (SFMC), Salesforce Data Cloud, and Marketing Cloud Intelligence.
Gather requirements across MMX and identify opportunities to evolve platforms and deliver sophisticated, personalized campaigns and customer journeys that improve customer experience and ROI.
Partner with marketing, analytics, data, and technology teams to use Data Cloud and behavioral signals to build and activate audiences with timely, personalized experiences.
Advance personalization across campaigns and journeys using dynamic content, behavioral triggers, audience segmentation, and lifecycle-based communications.
Oversee platform enhancements and manage technology and implementation partners, including contracts, statements of work, and platform usage.
Develop and implement marketing governance standards for SFMC and Data Cloud, including audience activation, data usage, personalization, and campaign execution.
Implement multichannel campaigns, including email, direct mail, paid ads, fax, and telemarketing.
Lead the development and execution of email campaigns and automated customer journeys, using segmentation and personalization to improve relevance and performance.
Lead the team’s documentation and process-roadmap development for automated and manual campaign deployments.
Serve as the primary marketing liaison with AMA technical staff and the marketing automation service provider; coordinate release scope and translate marketing goals into platform capabilities and solutions.
Lead a team that builds and deploys multichannel campaigns using automation and personalization to improve processes and productivity.
Partner with the Digital Marketing team’s project manager to manage operations and production, including resource capacity.
Ensure efficient and accurate campaign builds and audience activation, providing a high level of service to business units.
Build and maintain dashboards in Marketing Cloud Intelligence.
Establish reporting and measurement approaches to assess campaign effectiveness, including engagement, conversion, and other business outcomes.
Train business units to use dashboards to derive insights and guide strategy.
Evaluate emerging technologies and digital platforms, identifying opportunities to evolve digital marketing capabilities, including personalization, AI, customer data platforms, and marketing automation.
Identify ways to use Data Cloud and emerging capabilities to improve audience intelligence, personalization, journey orchestration, and customer experience.
Partner with digital marketing colleagues to support strategic and platform cohesion across the digital marketing ecosystem.
Lead, mentor, and manage professional staff; set objectives, evaluate performance, and develop employees.
Identify opportunities to advance staff skills and expertise in marketing automation, Data Cloud, audience development, personalization, and emerging marketing technologies.
Perform other responsibilities as assigned.