Manager, Marketing Automation

CMI Media Group • Parsippany, NJ

9d • $70,000 - $140,000

About The Position

CMI Media Group is seeking a strategic, driven Manager, Marketing Automation to lead the development of innovative omnichannel campaigns for life science clients. The role designs and implements automated campaigns using the company’s proprietary marketing orchestration platform, collaborates with internal teams, clients, and creative agencies, and uses campaign data to identify opportunities and improve results. The manager also mentors and guides a team of CXM Analysts and fosters a collaborative, high-performing team environment.

CMI Media Group describes its work as transforming healthcare marketing and lives. It offers a dynamic, collaborative environment where contributions are valued and growth is nurtured, and is committed to diversity, equity, and inclusion. The posted base salary range is $70,000 to $140,000; compensation varies based on business needs, experience, responsibility level, and qualifications.

Requirements

• 5–7 years of experience working with marketing automation, marketing data management, CRM, or similar MarTech platforms.
• Proven ability to lead and develop high-performing teams.
• Exceptional communication, collaboration, and project management skills.
• Passion for innovation and a desire to push the boundaries of healthcare marketing.

Nice To Haves

• Experience in pharma marketing or at a media agency.
• Familiarity with DOMO or similar business intelligence platforms.
• Expertise with marketing automation platforms such as Salesforce Marketing Cloud, Adobe Campaign, Marketo, Eloqua, Pardot, or HubSpot.

Responsibilities

• Design and implement sophisticated automated omnichannel campaigns using CMI Media Group’s proprietary marketing orchestration platform.
• Collaborate with internal teams, clients, and creative agencies to develop and execute campaigns aligned with client goals.
• Analyze campaign performance, identify optimization opportunities, and promote data-driven decision-making to improve results.
• Mentor and guide a team of CXM Analysts, supporting their development and fostering a collaborative, high-performing team environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed