Marketing Automation Manager
About The Position
MIT Open Learning is hiring a Marketing Automation Manager to lead its marketing technology ecosystem and manage its CRM and marketing hub infrastructure. The role designs and maintains customer experience workflows, data management, and integrations that support lead generation, nurturing, and enrollment across learning products. The manager will optimize HubSpot workflows and automation infrastructure, establish platform standards, and align cross-functional teams on platform architecture. The role also oversees email campaigns, webinar campaigns, landing-page infrastructure, data governance, and bi-directional data flows between HubSpot, Salesforce, and web properties. This is a hybrid position requiring at least two days per week on-site in Cambridge, Massachusetts.
Requirements
- Bachelor's degree in Marketing, Business, or Communications.
- At least five years of hands-on marketing automation experience.
- Proven HubSpot expertise.
- Strong background in email campaigns, marketing funnel analysis, Google Analytics, and UTM governance.
- Proven ability to lead cross-functional initiatives.
- Excellent communication skills.
Responsibilities
- Design and optimize HubSpot workflows and marketing automation infrastructure, establishing platform standards and best practices.
- Lead cross-functional alignment on platform architecture and identify system optimization opportunities.
- Configure customer pipeline workflows and regularly audit customer journey architectures to identify bottlenecks and opportunities.
- Manage end-to-end email campaign strategy, including welcome sequences, nurture campaigns, and newsletters.
- Partner with content and product teams on audience segmentation and messaging strategies.
- Oversee webinar campaigns and landing-page infrastructure, focusing on attendance and conversion optimization.
- Design HubSpot integrations for Zoom scheduling and Inside Sales workflows with rapid-response service-level agreements.
- Establish data governance policies for UTM tracking, lead scoring, and contact hygiene.
- Lead bi-directional data flows between HubSpot, Salesforce, and web properties.
- Troubleshoot synchronization issues and maintain data quality.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
