Marketing Automation Manager

Athene • West Des Moines, IA

9d

About The Position

Athene is seeking a Marketing Automation Manager to help shape its marketing technology strategy and improve customer engagement and growth. The role has significant ownership of Salesforce Data Cloud and Marketing Cloud, leading a team that develops scalable, AI-enabled programs for personalized customer engagement. The manager will collaborate across Marketing, Sales, IT, and Data to strengthen segmentation, journey orchestration, and campaign performance, while developing talent and contributing to Athene’s BEAM values and People-Centered Leadership approach.

The position leads the implementation, governance, and optimization of Athene’s marketing automation ecosystem, including Salesforce Marketing Cloud and Salesforce Data Cloud (Data360). It also serves as a key business owner for Data Cloud, helping guide data architecture, identity resolution, audience segmentation, activation, governance, and platform improvement. The manager develops and optimizes data-driven marketing programs and establishes measurement and continuous-improvement practices while maintaining appropriate regulatory and data-governance standards.

Requirements

• At least 5 years of relevant experience, including at least 2 years of formal or informal leadership experience; experience in marketing, marketing automation, marketing operations, marketing technology, or relevant professional experience is preferred.
• Experience implementing and optimizing enterprise marketing technology platforms, with knowledge of CRM integration, customer segmentation, personalization, and journey orchestration.
• Strong technical, analytical, and problem-solving capabilities.
• Demonstrated ability to lead and develop others, influence cross-functional partners, adapt in a fast-moving environment, and translate complex business needs into practical solutions.
• Bachelor’s degree in Marketing, Business, Information Systems, or a related field, or equivalent experience.

Nice To Haves

• Experience with Salesforce Marketing Cloud, Salesforce Data Cloud (Data360), Marketo, Pardot, HubSpot, or comparable platforms.
• Experience with Salesforce CRM, customer data architecture, identity resolution, campaign analytics, A/B testing, project leadership, and AI-enabled marketing technologies.
• Experience with Journey Builder, Automation Studio, Contact Builder, AMPscript, SSJS, HTML/CSS, SQL, Tableau, or Power BI.
• Experience in financial services, insurance, or another regulated environment.
• Salesforce Marketing Cloud, Salesforce Data Cloud, or related certifications.
• Advanced degree preferred.

Responsibilities

• Lead implementation, governance, and optimization of Athene’s marketing automation ecosystem, including Salesforce Marketing Cloud and Salesforce Data Cloud (Data360).
• Serve as a business owner for Salesforce Data Cloud, partnering with Marketing, Sales, IT, and Data teams on data architecture, identity resolution, audience segmentation, activation, governance, and platform improvement.
• Develop and optimize AI-enabled marketing programs using customer data, segmentation, content generation, testing, analytics, and automation to improve engagement, lead nurturing, lifecycle marketing, and campaign performance.
• Lead and develop the Marketing Automation team, fostering inclusion, trust, experimentation, accountability, and a risk-aware culture.
• Partner with cross-functional stakeholders to prioritize marketing technology initiatives, translate business needs into scalable solutions, evaluate emerging capabilities, and deliver measurable outcomes.
• Establish measurement and continuous-improvement practices using campaign analytics, A/B testing, and AI-enabled insights to improve customer experiences while maintaining appropriate regulatory and data-governance standards.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager