Marketing Automation Manager

R3 Continuum•Bloomington, MN

About The Position

The Marketing Programs & Automation Manager translates marketing strategy into measurable programs across HubSpot, digital campaigns, the company website, and social media. The role serves as the primary HubSpot administrator and marketing automation expert while leading day-to-day integrated campaign execution and maintaining accurate, timely, on-brand, performance-optimized customer-facing digital content. The position works with the Director of Marketing, Creative Manager, Business Development, internal subject matter experts, and external agency partners to coordinate execution, maintain data and platform practices, report results, and align marketing activity with business priorities. The role is responsible for HubSpot Marketing Hub and CRM administration; building and optimizing campaigns, workflows, nurture programs, segments, forms, and landing pages; and maintaining lifecycle, routing, scoring, and database processes. It coordinates integrated campaigns across channels, manages calendars and quality assurance, measures performance and recommends optimizations, and supports account-based marketing initiatives. It also manages website content and organic social publishing, coordinates more complex web changes, applies foundational SEO and accessibility practices, and maintains digital content libraries. The position partners with Business Development and Marketing leadership on lead management, follow-up, sales enablement, and visibility into marketing results. The starting pay range is $59,615–$68,500 annually. Applicants must reside in the United States. Travel requirements are up to 5%.

Requirements

Advanced hands-on proficiency with HubSpot Marketing Hub and CRM, including email, automation, segmentation, forms, landing pages, reporting, and database management.
Strong integrated campaign execution and project management skills, including coordinating multiple channels, stakeholders, timelines, and deliverables.
Ability to manage website content in a content management system and apply foundational on-page SEO, accessibility, usability, and quality assurance practices.
Ability to manage organic social media content calendars, publishing workflows, and channel-level performance monitoring.
Ability to develop dashboards, interpret performance data, identify actionable insights, and communicate results to business stakeholders.
Strong understanding of lead management, customer journeys, campaign attribution, and sales and marketing handoffs.
Excellent writing, editing, organization, problem-solving, and attention-to-detail skills.
Ability to translate marketing objectives into clear workflows, scalable processes, and accurate execution.
Ability to collaborate effectively with technical and non-technical stakeholders, internal subject matter experts, and external partners.
Self-directed and adaptable, with the ability to prioritize and manage multiple initiatives in a fast-paced environment.
Working knowledge of Google Analytics, Google Search Console, LinkedIn Campaign Manager, social publishing tools, and digital marketing performance metrics.
Embodies the core values of R3 Continuum.
Current HubSpot Marketing Software Certification is required.
At least 5 years of professional marketing experience, including integrated multi-channel campaign execution and digital marketing program management.
At least 3 years of hands-on experience administering HubSpot Marketing Hub and CRM, including marketing automation, audience segmentation, lead management, dashboards, and reporting.
Experience planning, executing, measuring, and optimizing integrated campaigns across email, website, social media, content, digital advertising, and sales enablement channels.
Experience creating, publishing, and maintaining website landing pages through a content management system, including foundational on-page SEO practices.
Experience working cross-functionally with sales, marketing, creative, technical stakeholders, subject matter experts, and external agency partners.
Applicants must reside in the United States.
Employment is contingent on a successful background check, work history verification, reference checks, and signing a non-disclosure agreement.

Nice To Haves

Bachelor's degree in Marketing, Business, or a related field is preferred.
Experience supporting Account-Based Marketing programs.
Experience coordinating website enhancements with designers, developers, hosting partners, or digital agencies.
Experience within B2B, professional services, healthcare, or behavioral health industries.

Responsibilities

Serve as primary administrator and power user for HubSpot Marketing Hub and CRM, maintaining platform standards, documentation, permissions, and day-to-day functionality.
Build, test, deploy, and optimize email campaigns, automated workflows, nurture programs, audience segments, lists, forms, landing pages, and related campaign assets.
Maintain lifecycle stages, contact properties, lead scoring, routing, campaign structures, and processes that support an accurate, scalable marketing database.
Conduct database audits, cleanup, troubleshooting, and quality assurance; monitor HubSpot capabilities and recommend process or automation improvements.
Translate approved marketing strategies and campaign briefs into coordinated execution plans, workflows, timelines, and deliverables across marketing channels.
Execute integrated campaigns with internal stakeholders and external agency partners, ensuring accurate, consistent, on-schedule delivery.
Manage campaign calendars, dependencies, audience targeting, testing, tracking parameters, and launch quality assurance.
Develop and maintain dashboards and recurring reports on campaign performance, engagement, lead generation, funnel progression, pipeline contribution, attribution, and ROI, as data allows.
Analyze campaign results, identify actionable insights, and recommend optimizations.
Support account-based marketing initiatives through audience development, campaign setup, activation, and performance tracking.
Manage website content updates in the content management system, including copy, imagery, resources, landing pages, calls to action, and solution information.
Coordinate complex website changes with IT, hosting or development partners, designers, and agencies; document requirements and conduct content and functional quality assurance.
Maintain website accuracy, consistency, brand alignment, usability, accessibility, and foundational on-page SEO practices.
Manage the organic social media calendar and publishing process, adapt approved content by channel, and coordinate creative assets.
Monitor social and website performance, surface engagement insights, and recommend updates or content repurposing.
Maintain organized digital content and asset libraries for efficient reuse and consistent execution.
Partner with Business Development and Marketing leadership on lead management, campaign follow-up, audience development, sales enablement, and visibility into marketing activity and results.
Maintain lead routing, lead status tracking, lifecycle management, and handoff processes in HubSpot.
Collaborate with content, creative, subject matter experts, and external partners to gather inputs, coordinate deliverables, and support cross-functional priorities.
Participate in department and company meetings, stay current on relevant marketing technologies and practices, and perform other duties as assigned.