Senior Manager Marketing Automation (Hybrid)

American Medical Association • Chicago, IL

11d • $104,872 - $138,737 • Hybrid

About The Position

The American Medical Association (AMA) is seeking a Senior Manager Marketing Automation for its Marketing and Membership Experience—Analytics and Data team. This hybrid position is based in the Chicago, Illinois corporate office and requires three days per week in the office. The role develops and implements a comprehensive marketing automation strategy to support growth objectives, drive measurable improvements across Salesforce Marketing Cloud and Salesforce Data Cloud, and make effective use of customer data, behavioral signals, and member preferences to create relevant personalized experiences throughout the customer lifecycle.

The Senior Manager oversees marketing technology strategy and operations, including platform roadmaps, campaign development and execution, personalization, audience activation, reporting, governance, and service-provider relationships. The position leads a team responsible for platform development and operations, campaign execution, personalization, and reporting, and partners with marketing, analytics, data, technology, and business-unit teams. The role also follows enterprise technology review and approval processes and collaborates with IT, OGC, and Risk Management to support alignment with enterprise architecture, security, and data and AI strategy.

Requirements

• Bachelor’s degree preferred, or an equivalent combination of education, training, and experience required.
• At least 7 years of hands-on marketing automation experience in positions of increasing responsibility.
• Experience targeting and extracting audiences from structured and unstructured data environments, developing data layers, automation, and technical solutions.
• Experience using customer data to develop sophisticated segmentation, triggered journeys, and personalized marketing experiences.
• SQL proficiency is mandatory.
• Demonstrated experience with Salesforce Marketing Cloud, including working knowledge of Email Studio, Content Studio, Cloud Pages, Ad Studio, and Journey Builder.
• Demonstrated experience developing and executing personalization strategies across marketing automation platforms.
• Strong skills developing business intelligence reporting platforms, including building data layers and defining metrics.
• Experience with data visualization platforms such as Tableau, Power BI, or Business Objects.
• Experience in people management, including supporting high-volume marketing efforts with a multifaceted, skilled team and attracting and developing talent.
• Excellent time management and organizational skills, ability to meet deadlines, and ability to manage team workloads across multiple priorities.
• Experience performing business analysis and improving efficiencies through end-to-end process development.
• Superior critical-thinking skills, including the ability to develop simple solutions to complex issues.
• Strong written and verbal communication skills, especially the ability to explain technical concepts effectively to nontechnical audiences.
• Ability to influence others to support effective implementation of initiatives and programs, and to work independently and collaboratively.

Nice To Haves

• Master’s degree.
• Experience with Salesforce Data Cloud, including audience segmentation and activation, identity resolution and unified profiles, calculated insights, and activation into Marketing Cloud.
• Working knowledge of other Salesforce products, SQL, and AMPscript as applied to Salesforce Marketing Cloud.
• SAS, R, or Python experience.
• Working knowledge of Marketing Cloud Intelligence.
• Working knowledge of project management tools such as Asana, Workfront, or Basecamp.

Responsibilities

• Develop and manage the ongoing roadmap for Salesforce Marketing Cloud, Salesforce Data Cloud, and Marketing Cloud Intelligence.
• Gather requirements across the Marketing and Member Experience team and identify ways to use Salesforce platforms to improve campaigns, customer journeys, customer experience, and return on investment.
• Partner with marketing, analytics, data, and technology teams to use Data Cloud and behavioral signals to build and activate audiences and deliver timely, personalized experiences.
• Advance personalization across campaigns and journeys using dynamic content, behavioral triggers, audience segmentation, and lifecycle-based communications.
• Oversee platform enhancements and manage technology and implementation partners, including contracts, statements of work, and platform usage.
• Develop and implement marketing governance standards for audience activation, data usage, personalization, and campaign execution.
• Implement multichannel campaigns, including email, direct mail, paid ads, fax, and telemarketing.
• Lead the development and execution of email marketing campaigns and automated customer journeys using segmentation and personalization.
• Lead documentation and process roadmap development for automated and manual campaign deployments.
• Serve as the primary marketing liaison with AMA technical staff and the marketing automation service provider; coordinate release scope and translate marketing goals into platform capabilities and solutions.
• Lead a team that builds and deploys multichannel campaigns, using automation and personalization to improve processes and productivity.
• Partner with the Digital Marketing team’s project manager to manage operations, production, and resource capacity.
• Ensure efficient, accurate campaign builds and audience activation, providing a high level of service to business units.
• Build and maintain dashboards in Marketing Cloud Intelligence.
• Establish reporting and measurement approaches to evaluate campaign engagement, conversion, and other business outcomes.
• Train business units to use dashboards to derive insights and guide strategy.
• Evaluate emerging technologies and digital platforms, including developments in personalization, AI, customer data platforms, and marketing automation.
• Identify opportunities to use Data Cloud and other emerging capabilities to improve audience intelligence, personalization, journey orchestration, and customer experience.
• Partner with digital marketing colleagues to maintain strategic and platform cohesion across the digital marketing ecosystem.
• Lead, mentor, and provide management oversight for professional staff; set objectives, evaluate performance, and develop staff.
• Identify opportunities to advance staff skills in marketing automation, Data Cloud, audience development, personalization, and emerging marketing technologies.
• Perform other responsibilities as assigned.

Benefits

• Employees are eligible to participate in an incentive plan.
• The job posting refers applicants to the AMA’s benefits offerings but does not specify individual benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior