Sr. Marketing Automation Specialist (Hybrid)

American Medical Association•Chicago, IL

3d•$87,394 - $115,797•Hybrid

About The Position

The American Medical Association is hiring a Sr. Marketing Automation Specialist for its Marketing & Membership Experience team. The position is based in Chicago and is hybrid, requiring three days per week in the office. The role executes marketing automation strategies focused on acquisition and retention, and supports omnichannel campaigns across email, SMS, digital ads, fax, and direct mail. It manages digital campaign operations and performance analysis, using the marketing technology stack—including Salesforce Marketing Cloud, Marketing Cloud Personalization, Marketing Cloud Intelligence (Datorama), and Salesforce Data Cloud—to create data-driven campaigns that improve member engagement and maximize ROI. The role collaborates with project managers, marketing managers, digital marketing colleagues, and internal business units to execute campaigns, improve operational efficiency, and provide timely performance insights. This is an exempt position. The stated salary range is $87,394–$115,797, and employees are eligible to participate in an incentive plan.

Requirements

Bachelor’s degree required; a concentration in computer science, business administration, marketing, or a related field is preferred.
At least 5 years of digital marketing experience.
Extensive knowledge and demonstrated experience with Salesforce Marketing Cloud or a similar marketing automation platform.
Ability to drive adoption of new tools, improve processes, increase efficiencies, and streamline marketing operations.
Demonstrated experience with database management concepts and best practices, including using and managing large databases.
Demonstrated experience using customer data platforms such as Salesforce Data Cloud and personalization tools such as Salesforce Marketing Cloud Personalization or related technologies to unify customer data, analyze behaviors, and optimize cross-channel marketing strategies.
Excellent collaboration and communication skills with internal teams and external stakeholders, including the ability to interact with all levels of management and communicate with technical and marketing audiences.
Broad technical skills, including thorough knowledge of SQL, Excel, AMPscript, and HTML/CSS.
Excellent analytical, root-cause problem-solving, process-mapping, and data-modeling skills.

Nice To Haves

Experience with membership or subscription services.
Master’s degree.
Salesforce Marketing Cloud certifications.

Responsibilities

Implement and monitor marketing automation roadmap initiatives, ensuring alignment with Salesforce technology investments.
Execute email campaigns and monitor omnichannel campaigns across SMS, digital ads, direct mail, fax, and other channels.
Manage day-to-day digital marketing campaign operations, ensuring timely, accurate, high-quality, and compliant execution.
Develop and optimize automation workflows to help the marketing team launch campaigns with minimal manual intervention.
Identify opportunities to improve processes, automation, operational efficiency, productivity, and campaign effectiveness.
Use Salesforce Marketing Cloud features, including Automation Studio, Journey Builder, SQL, Einstein, and its data model, to support retention and acquisition campaigns.
Use Salesforce Data Cloud and Marketing Cloud Personalization to segment and activate audience data for targeted, personalized campaigns.
Deploy multichannel campaigns and automation to streamline processes and improve efficiency.
Partner with project managers and marketing managers to manage operations and campaign execution effectively.
Build and maintain Salesforce Marketing Intelligence dashboards to monitor performance and provide insights, using SQL for advanced reporting where needed.
Provide internal teams and business units with accurate, timely campaign execution and insights.
Stay current with Salesforce Marketing Cloud, Intelligence, Data Cloud, and Personalization capabilities and trends.
Collaborate with digital marketing colleagues to align efforts across the broader digital marketing ecosystem.
Identify opportunities to integrate new tools and trends to enhance campaign performance and customer engagement.
Perform other responsibilities as assigned.