Sr. Marketing Automation Manager

OpenGov•Chicago, IL

4d•$160,000 - $180,550

About The Position

OpenGov is seeking a senior marketing operations leader to guide how Marketing plans, executes, and measures work across Growth Marketing, Creative, and Communications, with the greatest emphasis on Growth Marketing. The role owns the marketing technology roadmap and its outcomes, defining requirements, priorities, and success measures while partnering with business systems teams responsible for configuration, administration, and delivery. The position works with Go-To-Market leadership, Sales Operations, Customer Success, Revenue Operations, Strategy & Analytics, and FP&A to turn data and systems into decisions that guide pipeline performance and investment. The role will evolve marketing technology, demand lifecycle processes, reporting and attribution, marketing data standards, and cross-functional planning workflows. It will also forecast and track marketing budget and return, evaluate new technologies including AI-enabled tools, and influence colleagues and partners to improve efficiency and scale across Marketing, Sales, and Customer Success.

Requirements

Bachelor's degree in Business, Marketing, Analytics, or a related field, or equivalent work experience.
At least 8 years of marketing operations experience, or at least 5 years with a master's degree, including significant experience at a SaaS business and experience leading growth or demand generation operations.
Proven experience evaluating, implementing, and evolving marketing technology, including marketing automation, CRM, analytics, and account-based marketing platforms; technical depth to define requirements and challenge solutions.
Experience operating across multiple marketing disciplines, such as growth marketing, creative, and communications, and building processes that connect them.
Track record of building funnel reporting, attribution, and dashboards, and turning complex data into actionable recommendations.
Demonstrated ability to lead cross-functional initiatives, influence senior stakeholders, and partner effectively with business systems and IT teams.
Strong written and verbal communication skills, including explaining complex problems clearly and building consensus.
Comfort using AI-native tools to accelerate workflows and improve efficiency.

Nice To Haves

Experience with web analytics, data enrichment, intent, and business intelligence tools.
Experience partnering with FP&A on marketing budgeting and ROI analysis.
Experience supporting creative production and communications workflows, such as content, brand, and public relations.
Background in government technology, the public sector, or other long-sales-cycle B2B environments.

Responsibilities

Lead the operating strategy and roadmap for Marketing, primarily focused on Growth Marketing, while supporting consistent planning, workflow, and measurement for Creative and Communications.
Own the marketing technology roadmap and its outcomes by defining requirements, priorities, and success measures in partnership with business systems teams responsible for configuration, administration, and delivery.
Evaluate new marketing technologies, including AI-enabled tools, and lead business cases, adoption, and change management as the technology stack evolves.
Design and improve the demand lifecycle, from lead scoring and segmentation through nurture and handoff, to increase pipeline conversion and velocity.
Partner with Revenue Operations to define shared standards, definitions, and service-level agreements for lead follow-up and pipeline generation.
Define reporting and attribution frameworks for Growth Marketing funnel performance, Creative and content impact, and Communications reach.
Establish planning, intake, and workflow processes connecting Growth Marketing, Creative, and Communications.
Partner with Strategy & Analytics and FP&A to forecast and track marketing budget, spending, and return against quarterly and annual plans.
Set marketing data quality, enrichment, and segmentation standards in partnership with business systems teams.
Influence and mentor team members and cross-functional partners, and lead high-priority initiatives to improve efficiency and scale across Marketing, Sales, and Customer Success.