Digital Marketing & Content Specialist

Fastsigns • Westerville, OH

1d

About The Position

FASTSIGNS Dublin & Westerville / BuildPro Sign Solutions is seeking a creative, proactive, and results-oriented Digital Marketing & Content Specialist to strengthen its online presence, showcase its capabilities, and turn digital engagement into business opportunities. The company serves businesses throughout Central Ohio and beyond, offering signage, fleet graphics, construction signage and wayfinding, branded apparel, screen printing, and embroidery.

This hands-on, part-time independent contractor opportunity is suited to someone who can take ownership of digital content, develop fresh ideas, tell compelling stories about projects and people, and promote the breadth of the company’s services. The specialist will work independently while coordinating with internal teams and communicating regularly about agreed-upon deliverables. The position is approximately 8–12 hours per week initially, with a flexible schedule. Columbus-area candidates are preferred, but remote candidates will be considered. Compensation is based on experience and scope, with a listed range of $15–$50 per hour. There is potential for an ongoing relationship and expanded responsibilities supporting other businesses under common ownership.

Requirements

• At least 3 years of experience in digital marketing, content creation, or social media management.
• Strong writing, storytelling, and visual content creation skills.
• Experience managing professional social media accounts, particularly LinkedIn.
• Proficiency with Canva, Adobe Creative Cloud, or similar tools.
• Familiarity with website content management, SEO fundamentals, Google Business Profiles, and email marketing.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects.
• Ability to work independently, identify opportunities, develop content, and follow through on execution.

Nice To Haves

• B2B marketing experience, particularly in construction, manufacturing, or commercial services.
• Photography, videography, and short-form video editing skills.
• HubSpot experience.

Responsibilities

• Develop and manage engaging content across LinkedIn, Facebook, Instagram, and other relevant social media platforms.
• Create photos, graphics, videos, and written content highlighting completed projects, customer success stories, employee recognition, company culture, and new capabilities.
• Maintain website content, project galleries, and service information, and identify opportunities to improve search visibility and customer engagement.
• Keep Google Business Profiles current, promote recent projects, and support customer review and online reputation initiatives.
• Develop content and coordinate targeted digital marketing campaigns to promote services, reach prospective customers, and support lead generation.
• Coordinate with sales, design, production, and installation teams to gather project photos, stories, and marketing opportunities.
• Monitor digital following and engagement, website traffic, and customer inquiries, and provide regular updates and recommendations for improvement.

Benefits

• Ongoing training opportunities

What This Job Offers

• Job Type: Part-time
• Education Level: No Education Listed