Digital Marketing & Content Specialist

FASTSIGNS #220101•Westerville, OH
•$15 - $50

About The Position

FASTSIGNS Dublin & Westerville, a growing multi-location visual communications company serving businesses throughout Central Ohio and beyond, is seeking a creative, proactive, and results-oriented Digital Marketing & Content Specialist. The company’s services include business signs, fleet graphics, construction signage and wayfinding through its BuildPro Sign Solutions division, branded apparel, screen printing, and embroidery. This hands-on, part-time contract opportunity is for someone who can take ownership of digital content, tell compelling stories about projects and employees, promote the company’s range of capabilities, and help turn digital engagement into business opportunities. The specialist will work independently while coordinating with sales, design, production, and installation teams. The position is approximately 8–12 hours per week initially, with a flexible schedule, regular communication, and agreed-upon deliverables. Columbus-area candidates are preferred, though remote candidates are considered. Compensation is based on experience and scope of work. An ongoing relationship and expanded responsibilities supporting other commonly owned businesses may be possible.

Requirements

  • At least 3 years of experience in digital marketing, content creation, or social media management.
  • Strong writing, storytelling, and visual content creation skills.
  • Experience managing professional social media accounts, particularly LinkedIn.
  • Proficiency with Canva, Adobe Creative Cloud, or similar tools.
  • Familiarity with website content management, SEO fundamentals, Google Business Profiles, and email marketing.
  • Strong organizational skills, attention to detail, and the ability to manage multiple projects.
  • Ability to work independently, identify opportunities, develop content, and follow through on execution.

Nice To Haves

  • B2B marketing experience, particularly in construction, manufacturing, or commercial services.
  • Photography, videography, short-form video editing, or HubSpot experience.

Responsibilities

  • Develop and manage engaging content across LinkedIn, Facebook, Instagram, and other relevant platforms.
  • Create photos, graphics, videos, and written content showcasing completed projects, customer success stories, employee recognition, company culture, and new capabilities.
  • Maintain website content, project galleries, and service information, and identify opportunities to improve search visibility and customer engagement.
  • Keep Google Business Profiles current, promote recent projects, and support customer review and online reputation initiatives.
  • Develop content and coordinate targeted digital marketing campaigns to promote services, reach prospective customers, and support lead generation.
  • Coordinate with sales, design, production, and installation teams to gather project photos, stories, and marketing opportunities.
  • Monitor digital following and engagement, website traffic, and customer inquiries, and provide regular updates and recommendations for improvement.
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