Digital Marketing Specialist: Content & Design

Commonwealth Financial Network•Waltham, MA

23h•$67,465 - $89,919•Hybrid

About The Position

Commonwealth with LPL Advisor Marketing is seeking a Digital Marketing Specialist: Content & Design to develop and execute visual design solutions and content that strengthen financial advisory firm brands. The role combines creative expertise with strategic brand thinking to produce content, visual assets, and marketing materials that communicate advisor value propositions, support business objectives, and engage audiences. The specialist collaborates with marketing, communications, digital, and business stakeholders to create consistent, strategically aligned brand experiences across print, digital, social, and web channels. The role also supports advisor onboarding and launch activities, website and landing page setup, and compliance submissions. The position is part of the Corporate Strategy department and offers a hybrid schedule, with the option to work from home Wednesdays and Fridays.

Requirements

Bachelor's degree in graphic design, visual communications, fine arts, or a related field.
At least 3 years of professional design experience.
Strong portfolio demonstrating expertise in digital, print, and brand design.
Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, Acrobat, and Figma.
Understanding of UX/UI principles and digital design best practices.
Strong attention to detail and skills in typography, layout, color theory, and visual storytelling.
Strong communication and collaboration skills, including the ability to present and defend creative concepts.
Ability to manage multiple projects and deadlines while maintaining high-quality work.
Experience supporting multi-channel brand deliverables.
Knowledge of email marketing, website design, and social media creative development.
Experience working within established brand governance frameworks.

Nice To Haves

Professional design experience in financial services, enterprise marketing, or a regulated industry.
Familiarity with motion graphics, video editing, and content management systems.

Responsibilities

Develop and execute creative designs and content for marketing campaigns, corporate communications, advisor initiatives, and business priorities.
Use AI-powered tools for content research, ideation, development, and optimization while meeting brand, business, and compliance requirements.
Maintain and evolve brand standards and ensure they are consistently applied across internal and external touchpoints.
Design marketing materials such as logos, digital advertisements, email templates, websites, social media assets, presentations, event collateral, brochures, and promotional materials.
Partner with marketing consultants, strategists, content creators, and business stakeholders to turn business objectives into effective visual communications.
Create graphics, infographics, and multimedia content that support audience engagement and brand recognition.
Design user-focused assets for website and digital experience initiatives in keeping with brand guidelines and digital best practices.
Support onboarding by developing brand assets and collateral, including DBA name creation, logos, stationery, websites, and launch materials.
Manage multiple design projects, priorities, and deadlines in a fast-paced environment.
Collaborate with financial advisors and business partners to support quality and brand consistency.
Guide website and landing page setup.
Provide guidance on target marketing and audience segmentation, website strategy, UX and design, SEO and analytics, and social media optimization.
Assist with Compliance submissions and work toward approval of pre-launch and post-launch materials.
Stay current on design trends, emerging technologies, and industry best practices.
Contribute to scalable creative templates and design systems that improve organizational efficiency and consistency.