Marketing & Digital Content Specialist

Sunrise Management & Consulting•Latham, NY

About The Position

Sunrise Management & Consulting and Property Gauge are seeking a creative, organized, and proactive Marketing & Digital Content Specialist to support marketing and communications initiatives across both organizations. The role combines digital marketing, social media management, online reputation management, and event coordination. It supports brand visibility, resident and customer engagement, and business growth by maintaining the online presence of multiple apartment communities and supporting marketing for a property technology startup. The specialist creates and manages social media content, updates property listing platforms, responds to online reviews and messages, and helps coordinate marketing initiatives and industry events. The role involves working across multiple brands and projects in a collaborative environment, contributing to real estate marketing and technology-driven innovation in property management.

Requirements

3–5+ years of experience in marketing, social media management, communications, or a related field.
Demonstrated experience managing multiple social media accounts or brands simultaneously.
Strong written communication skills and experience responding professionally to online reviews, comments, and customer inquiries.
Experience developing and executing social media or digital marketing strategies, including content planning and performance tracking.
Proficiency with social media management tools and design platforms such as Canva, Hootsuite, Buffer, or similar tools.
Experience coordinating marketing campaigns, events, or promotional initiatives.
Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
Experience with digital marketing analytics and engagement metrics to inform content strategy.
Comfort working collaboratively while supporting multiple business units or brands.
Ability to communicate effectively by phone, video conferencing, and in person.
Ability to travel occasionally for events, meetings, or on-site content creation.
Ability to lift and carry light materials weighing up to 15–25 pounds.
Ability to set up and break down light event or promotional materials.

Nice To Haves

Bachelor's degree in Marketing, Communications, Digital Media, or a similar field.
Experience in real estate, property management, hospitality, or PropTech.
Experience supporting trade shows, conferences, or industry events.
Familiarity with apartment listing platforms such as Apartments.com, Zillow, or similar rental marketplaces.
Basic knowledge of website updates, CRM systems, or marketing automation platforms.

Responsibilities

Manage, maintain, and update social media accounts across brands and properties, including Facebook, Instagram, LinkedIn, and YouTube.
Create, schedule, and publish engaging social media content.
Monitor social media engagement and respond to comments, messages, and inquiries in a timely and professional manner.
Track engagement metrics and help optimize content performance.
Maintain and update apartment listing platforms, including Apartments.com, Zillow, and other rental sites.
Ensure property listings are accurate, current, and aligned with marketing goals.
Assist with updating website content and online profiles.
Monitor and respond to online reviews across platforms, including Google and apartment listing sites.
Coordinate responses to resident feedback and keep communications professional and aligned with company standards.
Track feedback trends to identify opportunities for improvement.
Create marketing materials, announcements, and digital content.
Develop graphics and promotional materials using Canva or similar platforms.
Help coordinate marketing campaigns, announcements, and product updates.
Support brand consistency across digital channels.
Assist with planning and coordinating resident events at apartment communities.
Coordinate logistics and promotional materials for industry trade shows and conferences.
Support event communications and promotional outreach.
Track performance metrics, including engagement, social media reach, lead volume, and listing effectiveness.
Prepare monthly marketing reports with insights and improvement recommendations.
Support marketing initiatives across both organizations.
Help manage marketing calendars and campaign schedules.
Assist leadership teams with marketing-related administrative and coordination tasks.