Global Integrated Marketing Specialist

3M•Maplewood, MN

1d•Onsite

About The Position

The Global Integrated Marketing Specialist translates approved growth strategies into integrated marketing plans, activation requirements, timelines, and measurement plans. The role leads day-to-day execution of marketing programs and campaigns across brands, media, shopper marketing, eCommerce, content, and sales enablement channels. It analyzes consumer, customer, channel, and performance data to identify opportunities and recommend optimization, while coordinating cross-functional teams, agencies, and market partners to deliver high-quality marketing activation and execution. Marketing activities must be consumer-centered, commercially grounded, and compliant with brand, legal, privacy, and corporate requirements. The specialist also captures learning, identifies repeatable practices, and recommends what should be optimized, repeated, adapted, or discontinued. This position follows an on-site working model, requiring work at least four days a week at the 3M Center in Maplewood, Minnesota. Travel may include up to 10% domestic or international travel. Relocation may be authorized. Candidates must be legally authorized to work in the country of employment without sponsorship for employment visa status.

Requirements

Bachelor’s degree or higher, completed and verified prior to start.
Five years of experience in integrated marketing, brand marketing, eCommerce, customer marketing, or related commercial roles.
Three years of project management experience leading multiple projects and influencing cross-functional teams without direct authority.
Legally authorized to work in the country of employment without sponsorship for employment visa status.

Nice To Haves

Demonstrated experience developing and executing integrated marketing or demand-generation plans that deliver measurable business outcomes.
Experience operating in a matrixed organization, with strong analytical, communication, project management, and stakeholder management skills.
Global or multi-market marketing experience.
Experience with advertising and marketing planning, marketing mix modeling, or marketing return on investment analysis.
Experience with media activation, shopper marketing, eCommerce, or brand health measurement.
Deep expertise in one or more marketing disciplines and strong working knowledge across adjacent disciplines.
Experience partnering with agencies and cross-functional teams to develop and activate integrated marketing campaigns.

Responsibilities

Translate approved growth strategies into integrated marketing plans, activation requirements, timelines, and measurement plans.
Lead day-to-day execution of assigned marketing programs and campaigns across brands, media, shopper marketing, eCommerce, content, and sales enablement channels.
Analyze consumer, customer, channel, and performance data to identify opportunities and drive optimization recommendations.
Coordinate cross-functional teams, agencies, and market partners to deliver high-quality marketing activation and execution.
Ensure marketing activities are consumer-centered, commercially grounded, and compliant with brand, legal, privacy, and corporate requirements.
Capture learning, identify repeatable practices, and recommend what should be optimized, repeated, adapted, or discontinued.
Comply with corporate policies, procedures, and security standards while performing assigned duties.
Contribute to a strong Environmental Health and Safety culture by following safety policies, identifying hazards, and engaging in continuous improvement.