Community Marketing Specialist

Bluevine•Jersey City, NJ

1d•Hybrid

About The Position

Bluevine is seeking a creative, entrepreneurial Community Marketing Specialist to help build awareness, trust, and advocacy by developing meaningful relationships with small business owners and the communities they rely on. The role will help shape Bluevine’s approach to community-led growth, experiment with new initiatives, and build programs from the ground up. The position reports to the Senior Social & Community Manager and works closely with teams across Marketing, Product, and Customer Experience. The specialist will identify communities and opportunities for engagement, develop customer advocacy initiatives, create valuable content and experiences, and participate authentically in public conversations. The role also involves testing growth initiatives, applying community insights to marketing, and supporting Bluevine’s social and reputation efforts.

Requirements

At least 2 years of experience in community marketing, growth marketing, social media, customer advocacy, content marketing, or a related field.
Firsthand experience building or managing an online community, creating content for a niche audience, or growing an engaged following.
Understanding of audience engagement on platforms such as Reddit, LinkedIn, and online forums.
Strong communication and storytelling skills, including the ability to develop original content and adapt voice across audiences and platforms.
An analytical approach to marketing, using data, research, and qualitative insights to inform decisions and evaluate engagement.
Creative, resourceful approach to open-ended challenges, with the ability to test ideas and learn from results.
Ability to execute ideas, manage initiatives independently, prioritize competing needs, and collaborate effectively, including when resources are limited.
Strong relationship-building skills and the ability to earn trust and encourage meaningful participation.
Good judgment and genuine interest in small businesses, with an understanding of credibility, authenticity, and thoughtful brand representation in public conversations.

Nice To Haves

Experience with community initiatives, advocacy programs, partnerships, or grassroots campaigns.
Experience collaborating with creators or organizing virtual or in-person community events.
Working knowledge of social listening, reputation management, community analytics, or marketing measurement.
Experience with startups, fintech, financial services, SaaS, or small business audiences.

Responsibilities

Identify communities where small business owners connect and develop ways for Bluevine to participate, build relationships, and reach new audiences.
Build relationships with Bluevine customers and develop ways for them to share experiences, contribute content, connect with others, and advocate for the brand.
Explore customer ambassador programs, peer-to-peer engagement, and word-of-mouth marketing.
Collaborate with customers, creators, and internal partners on stories, educational content, community conversations, events, and other initiatives that provide value to small business owners.
Engage thoughtfully and authentically in conversations on Reddit, LinkedIn, online forums, and other communities.
Develop and test initiatives in community engagement, partnerships, advocacy, and organic brand growth; evaluate results and identify opportunities to scale successful programs.
Monitor conversations, trends, challenges, and interests among business owners and use insights to inform ideas, content, messaging, and broader business opportunities.
Support the team’s social and reputation efforts across social channels, online communities, and review platforms.

Benefits

Excellent health coverage and life insurance benefits.
401(k) with an immediate 3% company match.
PTO, company holidays, and flexible holidays.
Company-sponsored mental health benefits, including one-on-one therapy.
More than $1,000 each year for personal wellness.
Monthly work-from-home stipends totaling more than $1,000 annually.
Paid parental leave of up to 20 weeks for birthing parents and up to 12 weeks for all other parents.
Access to financial coaches and education sessions.
Weekly catered lunches and fully stocked kitchen pantries.
Community-based volunteering opportunities.