Community Marketing Specialist

Bluevine - US•Jersey City, NJ

2d•$70,600 - $84,700•Hybrid

About The Position

Bluevine is seeking a creative, entrepreneurial Community Marketing Specialist to help strengthen the company’s relationships with small business owners and expand community-led growth. The role focuses on finding opportunities to engage small business owners, building authentic relationships, activating customer advocates, and experimenting with initiatives that increase Bluevine’s awareness, trust, and reach. The specialist will help shape the company’s approach to community marketing, test new ideas, and develop programs from the ground up. The specialist will report to the Senior Social & Community Manager and collaborate with teams across Marketing, Product, and Customer Experience. The position involves participating in relevant online communities, developing customer advocacy and content initiatives, creating valuable experiences for small business owners, and turning community insights into marketing opportunities. It also supports Bluevine’s existing social, community, and reputation efforts.

Requirements

At least 2 years of experience in community marketing, growth marketing, social media, customer advocacy, content marketing, or a related field.
Experience building or managing an online community, creating content for a niche audience, or growing an engaged following.
Understanding of audience engagement on platforms such as Reddit, LinkedIn, and online forums.
Strong communication and storytelling skills, including the ability to create original content and adapt messaging to different audiences and platforms.
An analytical approach to marketing, using data, research, and qualitative insights to evaluate engagement and refine approaches.
Creative and resourceful approach to open-ended challenges, with willingness to propose, test, and learn from new ideas.
Ability to independently manage initiatives, prioritize competing needs, turn ideas into action, and collaborate effectively with limited resources.
Strong relationship-building skills and the ability to earn trust and encourage meaningful participation.
Good judgment and genuine interest in small businesses, including an understanding of credibility, authenticity, and representing a brand thoughtfully in public conversations.

Nice To Haves

Experience with community initiatives, advocacy programs, partnerships, or grassroots campaigns.
Experience collaborating with creators or organizing virtual or in-person community events.
Working knowledge of social listening, reputation management, community analytics, or marketing measurement.
Experience with startups, fintech, financial services, SaaS, or small business audiences.
An unconventional background demonstrating exceptional initiative, creativity, and experience bringing meaningful ideas to life.

Responsibilities

Identify where small business owners connect and develop ways for Bluevine to participate, build relationships, and reach new audiences.
Build relationships with enthusiastic Bluevine customers and create opportunities for them to connect, share experiences, contribute content, and advocate for the brand.
Explore customer ambassador programs, peer-to-peer engagement, and word-of-mouth marketing.
Collaborate with customers, creators, and internal partners to develop stories, educational content, community conversations, events, and other useful initiatives.
Engage thoughtfully and authentically in conversations on Reddit, LinkedIn, online forums, and other communities.
Develop and test initiatives involving community engagement, partnerships, advocacy, and organic brand growth; assess results and identify successful programs to scale.
Monitor conversations, trends, challenges, and interests among business owners, and use insights to inform ideas, content, messaging, and broader business opportunities.
Support Bluevine’s social channels, online communities, and review platforms, and identify ways to improve those programs.

Benefits

Excellent health coverage and life insurance benefits.
401(k) with an immediate 3% company match.
PTO, company holidays, and flexible holidays.
Company-sponsored mental health benefits, including one-to-one therapy.
More than $1,000 each year for personal wellness.
Monthly work-from-home stipends totaling more than $1,000 annually.
Paid parental leave of up to 20 weeks for birthing parents and up to 12 weeks for all other parents.
Access to financial coaches and education sessions.
Weekly catered lunches and fully stocked kitchen pantries.
Community-based volunteering opportunities.