Digital Marketing Specialist

The AMES Companies, Inc.•Orlando, FL

5d•Hybrid

About The Position

The Digital Marketing Specialist manages and optimizes the online brand and shopping experience across owned channels and e-retailer commerce sites. The role ensures website functionality, content, design, navigation, and conversion paths support a seamless buyer journey, connecting commerce, lifecycle marketing, UX, content, analytics, and cross-functional delivery to drive customer acquisition, engagement, conversion, and retention. The role works across platforms including Salsify, Shopify, Klaviyo, Salesforce Commerce Cloud (SFCC), Salesforce Marketing Cloud, and web analytics and reporting tools. The successful candidate should have broad digital fluency, practical depth in several areas, and the ability to learn unfamiliar systems, complete core workflows, translate business needs into clear requirements, and liaise with technical specialists and agency partners.

Requirements

Bachelor's degree in marketing, business, communications, e-commerce, analytics, or a related field, or an equivalent combination of relevant education and experience.
Four or more years of progressive experience in digital marketing, e-commerce, lifecycle or CRM marketing, web analytics, or a closely related discipline.
Proven marketing copywriting experience and strong writing, editing, and storytelling skills, including the ability to create clear, compelling, and persuasive content across websites, email campaigns, social media, advertising, and other marketing channels.
Hands-on experience in a commerce platform, an email or marketing automation platform, web analytics and measurement, digital content, SEO, and conversion optimization.
Technical fluency sufficient to navigate platforms, perform and quality-check core workflows, identify likely issues, and collaborate effectively with developers and specialists; deep coding or platform architecture expertise is not required.
Ability to convert data into clear findings, recommendations, priorities, and measurable next steps.
Strong project management, communication, writing, and stakeholder-management skills, with judgment to balance speed, quality, customer impact, and business value.
Self-directed, curious, organized, and comfortable managing multiple brands, campaigns, and partners with limited supervision.
Working proficiency with Excel and PowerPoint or equivalent tools.
Ability to travel approximately 5%.

Nice To Haves

Familiarity with dashboards, creative tools, or AI-enabled marketing workflows.
Experience with a mid-market commerce and lifecycle ecosystem, such as Shopify and Klaviyo, and/or an enterprise ecosystem, such as Salesforce Commerce Cloud and Salesforce Marketing Cloud.
Experience with GA4, tag management, dashboards, campaign measurement, and e-commerce funnel analysis.
Working familiarity with digital accessibility, privacy, consent, and email deliverability practices.
Experience in consumer products, home improvement, durable goods, retail, or a multi-brand organization.

Responsibilities

Manage and optimize product detail content across e-retailer commerce sites, including product detail pages, A+ Content, features, attributes, copy, imagery, and listing quality.
Collaborate with product, sales, and marketing teams to improve digital shelf presentation, search performance, category relevance, and the customer shopping experience.
Own day-to-day site functionality, promotional execution, landing pages, content updates, merchandising, releases, and quality assurance across Shopify- and SFCC-based platforms.
Partner with brand and media teams on organic and paid social campaigns, using performance insights to drive qualified traffic, engagement, conversion, and customer acquisition.
Define campaign and commerce KPIs and maintain decision-ready reporting using GA4, platform reporting, dashboards, and other available data sources.
Guide digital design and usability improvements with internal teams and agencies, improving page layouts, navigation, product presentation, SEO, accessibility, content quality, and visual consistency while maintaining brand standards and a customer-first shopping experience.
Partner with product, sales, customer service, IT, data, and operations teams on product, pricing, inventory, offer, order, and fulfillment requirements that affect the digital customer experience.