Digital Marketing Specialist

Randolph-Brooks Federal Credit Union•San Antonio, TX

10d

About The Position

The Digital Marketing Specialist supports a collaborative Digital Marketing team managing RBFCU’s websites, digital communications, email marketing, targeted advertising, analytics, and search optimization. The role partners across teams to enhance digital experiences, drive member engagement, and support organizational goals through data-driven insights and emerging technologies. The specialist creates and maintains digital content and communications, builds automated and personalized email campaigns, publishes targeted digital advertising, and coordinates cross-functional digital projects. The role also develops business and technical requirements, performs user-acceptance testing, analyzes performance data, recommends improvements, applies search-optimization practices, and supports digital governance, quality assurance, accessibility, and evaluation of emerging technologies, including generative AI. Essential functions may change, and other duties may be assigned.

Requirements

Bachelor’s degree, or a minimum of seven years of job-related work experience in lieu of a degree.
At least three years of job-related work experience, or seven years in lieu of a degree.
Strong working knowledge of website content management using a CMS, basic knowledge of HTML and CSS, and ability to research and troubleshoot common content, platform, and rendering issues.
Experience with email marketing or marketing automation and best practices for messaging, coding, database management, deliverability, and CAN-SPAM requirements.
Experience analyzing digital performance data and translating findings into actionable recommendations.
Strong communication and presentation skills, including the ability to translate needs between Marketing, business, and technical teams and collaborate with external vendors.
Excellent writing, copyediting, and proofreading skills, with the ability to create clear, accurate, audience-appropriate content across digital channels.
Strong project management and organizational skills, including managing multiple priorities, working independently, and owning assignments from discovery through implementation and follow-up.
Curiosity, self-motivation, comfort learning unfamiliar technologies, and strong critical-thinking, problem-solving, and judgment skills, including knowing when additional review, testing, or approval is appropriate.
Ability to use generative AI responsibly for research, analysis, ideation, writing, and problem-solving, while independently evaluating results for accuracy and business appropriateness.
Experience with personalization, audience segmentation, or targeted digital advertising platforms, and comfort working with structured data and large datasets.
Strong understanding of SEO and search-optimization best practices.
Knowledge of digital accessibility and ADA compliance best practices, ideally including familiarity with WCAG guidelines and experience reviewing webpages, images, and other digital content for accessibility.
Strong working knowledge of Microsoft Excel for organizing, analyzing, validating, and troubleshooting data.

Nice To Haves

Experience with Progress Sitefinity and/or WordPress.
Experience with Adobe Marketo Engage.
Familiarity with Google Analytics, Google Tag Manager, Google Search Console, and/or Data Studio.
Experience with Segmint.
Experience with SOCi or Semrush.
Familiarity with WCAG guidelines.

Responsibilities

Write, edit, and coordinate review of member- and employee-facing content for rbfcu.org and other company websites, email marketing, Online Banking, the RBFCU Mobile app, and other digital communications.
Manage and maintain webpages, forms, and documents in content management systems, ensuring information is current, accurate, and aligned with regulatory, accessibility, brand, and governance requirements.
Build and execute automated and personalized email communications, including templates, audience segmentation, and campaign testing, applying best practices for messaging, coding, deliverability, and member experience.
Build, publish, and maintain targeted digital advertising in collaboration with Marketing partners, ensuring content, targeting, and approvals align with campaign objectives.
Manage digital projects and collaborate across the credit union to develop and enhance websites, email marketing, and other digital experiences; coordinate requirements, content, and approvals.
Develop business and technical requirements and perform user-acceptance testing for digital enhancements, including API integrations and automated workflows; document issues and collaborate with Web Development and Digital Experience teams through resolution.
Analyze digital performance data, prepare recurring and ad hoc reports, identify actionable insights, and recommend improvements to digital experiences and marketing effectiveness.
Apply SEO and emerging-search practices to improve digital content visibility, discoverability, and performance in traditional and generative AI search experiences.
Support digital governance, quality assurance, and accessibility by reviewing member-facing webpages, images, and other content before publication and monitoring accuracy, analytics implementation, brand standards, and platform maintenance.
Evaluate digital tools and emerging technologies, including generative AI, to improve processes, solve problems, and create efficiencies.
Perform other duties as assigned.