Digital Marketing Specialist

Axos Bank•San Diego, CA

11d

About The Position

Axos Bank is hiring a Digital Marketing Specialist, Paid Marketing, to develop and implement paid marketing strategies that reach target audiences and drive conversions. The role focuses on paid search, paid social, paid media, and analytics, working closely with other teams and stakeholders to support campaign results and broader marketing goals. The position also requires managing campaign budgets, evaluating performance, communicating insights, and ensuring marketing work meets brand and compliance standards. Ad hoc projects and initiatives may also be assigned.

Requirements

Bachelor’s degree in marketing, communications, digital media, or a related field.
At least 3 years of digital marketing experience, including paid search, social, and display campaigns.
Experience managing digital campaigns with annual budgets exceeding $1 million.
Comprehensive knowledge of paid media networks and algorithms, including Search, Meta, LinkedIn, and Twitter.
Ability to prioritize tasks and maximize business impact.
Strong organizational skills and attention to detail, with the ability to complete tasks on schedule with minimal supervision.
Ability to quickly learn and grasp technical information.

Nice To Haves

Agency experience is preferred.
Proficiency implementing tracking mechanisms and analytics tools to monitor customer interactions and behavior.

Responsibilities

Develop and execute paid media campaigns focused on maximizing return on investment.
Collaborate with departments to align campaign strategies and goals.
Manage digital advertising purchases within monthly and annual budgets while optimizing performance.
Identify optimization opportunities across SEM, paid social, native advertising, display, and programmatic channels, and implement solutions.
Conduct keyword analysis, create target lists, and recommend paid media optimizations and opportunities.
Define, measure, and evaluate campaign results and provide actionable insights to partners and stakeholders.
Use data visualization tools to create reports and dashboards communicating campaign performance and insights.
Develop and maintain relationships with internal and external stakeholders to support business objectives and advocate for marketing initiatives.
Generate campaign performance reports for internal stakeholders, including insights and recommendations for future strategies.
Ensure marketing work adheres to brand standards and compliance requirements.
Support overall marketing strategy and goals through ad hoc projects and initiatives.

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
Paid sick leave
Three weeks of vacation
About 11 paid holidays per year
Health Savings Account (HSA) or Flexible Spending Account (FSA) and other voluntary benefits
401(k) retirement savings plan with employer match
529 savings plan
Employee mortgage loan program
Free access to an Axos Bank account with self-directed trading
Annual discretionary cash bonus target of 10%, potentially awarded semi-annually based on achievement of performance goals and targets
Annual discretionary restricted stock units bonus target of 10%, potentially awarded semi-annually based on achievement of performance goals and targets