Leasing & Marketing Specialist

Tailwind Group • Norman, OK

4d • Onsite

About The Position

Tailwind Group is hiring a Leasing & Marketing Specialist to support and execute the sales and marketing strategy at 2900 Norman, a 156-unit, 516-bed student housing community serving University of Oklahoma students in Norman, Oklahoma. The role focuses on building relationships with residents and prospects, promoting the property through outreach, and executing its marketing plan to meet or exceed leasing and occupancy goals.

This is a full-time, fully in-office position. The stated schedule is Tuesday through Friday from 9:00 a.m. to 6:00 p.m. and Saturday from 9:30 a.m. to 4:00 p.m.; the posting also describes the standard schedule as Tuesday–Saturday from 9:00 a.m. to 6:00 p.m. and Saturday from 9:30 a.m. to 4:00 p.m. Nights, weekends, extended hours, and after-hours on-call support may be required as business needs dictate, particularly during turnover or for emergencies. Compensation is $16.00–$18.00 per hour, with commission potential.

Requirements

• High school diploma or equivalent.
• At least two years of experience in customer service, sales, or retail.
• Understanding of property management standards, including Fair Housing laws, tenant/landlord rights, and general real estate principles.
• Ability to build rapport and start conversations with new people.
• Self-motivated, goal-oriented, and able to work effectively in a team environment.
• Exceptional written and verbal communication skills.
• Proficiency with social media platforms such as Instagram, Facebook, and TikTok, including an understanding of platform-specific trends.
• Ability to recommend innovative solutions and continuously improve processes.
• Availability to provide after-hours on-call support for emergencies as needed.
• Ability to work extended hours, including nights and weekends, during turnover.
• Ability to pass a criminal background check.
• Ability to work fully in-office with an onsite presence.

Nice To Haves

• One or more years of progressive experience in student housing.
• Experience with Entrata software.

Responsibilities

• Provide excellent customer service to residents, prospects, vendors, officials, and community members.
• Maintain the property's curb appeal, grounds, amenities, common areas, tour path, and model unit.
• Support leasing efforts and achieve annual budgeted occupancy and pre-leasing milestones.
• Give property tours, respond promptly to leasing inquiries, and follow up with prospects to advance the sales process.
• Support training and development of Community Assistants in sales techniques, customer engagement, and tour practices, as assigned.
• Maintain product knowledge of the property, competitors, and local market conditions.
• Assist with the monthly marketing calendar, including resident events, housing fairs, digital advertising, and outreach marketing.
• Execute assigned campus and community outreach, customer appreciation activities, and special events.
• Build relationships with residents and foster a sense of community for residents and prospects.
• Help create and manage social media content and pages, including posting, responding to comments, and encouraging engagement.
• Explore partnerships and collaborations with local businesses and organizations.
• Assist with annual unit turnover and move-in/move-out procedures.
• Assist the Leasing & Marketing Manager with accurate lease documentation and execution in the property management system.
• Maintain a professional appearance and comply with the company dress code.

Benefits

• Medical, dental, and vision insurance for employees and their families.
• Vacation and sick time.
• 12 paid holidays.
• 401(k) with company matching.
• On-the-job training and career development.
• Paid parental leave.
• Commission potential.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED