Leasing + Marketing Specialist

United Payroll•Cayce, SC
•Onsite

About The Position

The United Group of Companies, Inc. is hiring a full-time Leasing + Marketing Specialist for Cayce Cove, a professionally managed student-housing community in Cayce, South Carolina. The role focuses on leasing, marketing, prospect and resident service, and helping achieve the property's occupancy goals. The Specialist works in collaboration with the Property Manager and communicates property issues and recommendations to the Property Manager and/or Maintenance. The position is non-exempt and pays $21.00 per hour. Regular hours are Monday through Friday, 9:00 a.m. to 5:30 p.m.; weekends and evenings may be needed for outreach events or tours. The role requires a bachelor's degree and related/applicable work experience in sales, real estate, and/or property management, as well as 2–3 years of experience in multifamily/senior-living or lease-up real estate and familiarity with property management software such as Entrata, Yardi, or similar.

Requirements

  • Bachelor’s degree and related/applicable work experience in sales, real estate, and/or property management.
  • 2–3 years of experience in multifamily/senior-living or lease-up real estate.
  • Experience with property management software such as Entrata, Yardi, or similar.
  • Integrity at a personal and professional level.
  • Exceptional communication and sales skills.
  • Ability to solve problems involving residents, maintenance, and challenging situations.

Responsibilities

  • Build relationships with prospective residents, maintain communication to understand their needs, and guide qualified prospects through the leasing and application process.
  • Tour visitors and show apartments, receive and manage incoming calls, follow up on leads, and help close leases.
  • Ensure model and vacant apartments are ready for showings and prepare packets, materials, and paperwork for move-ins and move-outs.
  • Maintain leasing levels to meet or exceed budget and prepare required weekly and monthly reports for stakeholders.
  • Manage marketing initiatives, campaigns, programs, and events to help achieve occupancy goals.
  • Develop and execute marketing plans within the established budget in collaboration with the Property Manager.
  • Assist with advertising and marketing materials, lease packages, and move-in packages.
  • Conduct outreach in the surrounding community and build relationships with local business partners.
  • Support the property's branding through marketing campaigns and on-site promotional events, and recommend improvements to marketing and leasing programs.
  • Research new and existing market communities for budgeting and operations purposes; conduct quarterly competitive market studies covering rental rates, advertising, signage, decor, amenities, and curb appeal.
  • Use social media to increase exposure, brand awareness, and client loyalty.
  • Assist residents with requests such as work orders, key access, and emergency assistance; support rent collection and the rent manager program.
  • Communicate problems and potential issues and make recommendations to the Property Manager and/or Maintenance.
  • Plan, assist with, and support on-site resident events and programming as applicable; handle emergencies that arise on site.
  • Recommend needed supplies, materials, equipment, and related items, subject to approval.

Benefits

  • Medical insurance, including three plans with HSA options.
  • Dental insurance.
  • Vision insurance.
  • Company-paid basic life insurance equal to one times annual salary, with additional voluntary life plans available.
  • 401(k) retirement plan with employer matching after one year of service, up to a 4% company match.
  • Employee Assistance Program.
  • 24/7 telemedicine service, including mental health, through United Concierge Medicine.
  • Premium Calm App subscription.
  • Childcare tuition discount through Learning Care Group.
  • Dependent Care FSA.
  • Tuition Assistance Program.
  • Personal, sick, and vacation time, with vacation accrual increasing based on tenure.
  • 10 company-paid holidays.
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