Leasing + Marketing Specialist

United Payroll • Guilderland, NY

2d • Onsite

About The Position

The United Group of Companies is hiring a full-time, non-exempt Leasing + Marketing Specialist for Hamilton Parc, a professionally managed luxury senior living community in Guilderland, New York. The role focuses on prospect management, leasing, marketing, occupancy goals, resident service, and community engagement. The position pays $29.00 per hour plus participation in a bonus program and is scheduled Monday through Friday, 9:00 a.m. to 5:00 p.m., with weekends and evenings as needed for outreach events or appointments.

The specialist develops relationships with prospective residents, maintains communication to understand their needs, tours the community and apartments, follows up on leads, supports applications and move-ins, and works to keep units leased to meet or exceed budget. The role also plans and executes marketing initiatives, prepares marketing and leasing materials, conducts local outreach, manages social media efforts, and researches competing properties and market conditions.

The specialist assists residents with requests and services, supports rent collection and resident programming, communicates issues to the Property Manager or Maintenance, and responds to emergencies that may arise onsite. A bachelor's degree and related/applicable work experience in sales, real estate, or property management are required, along with 2–3 years of experience in multifamily or senior-living lease-up real estate and familiarity with property management software such as Entrata or Yardi.

Requirements

• Bachelor's degree and related or applicable work experience in sales, real estate, and/or property management.
• 2–3 years of experience in multifamily or senior-living lease-up real estate.
• Experience with property management software such as Entrata, Yardi, or similar.
• Integrity on a personal and professional level.
• Exceptional communication and sales skills.
• Desire to work with the active adult and senior demographic.
• Ability to solve problems involving residents, maintenance, and challenging situations.

Responsibilities

• Establish relationships with prospects, maintain communication to identify their needs, and convert qualified prospects into residents.
• Tour visitors around the community, show apartments, encourage qualified prospects to apply, close sales, and assist with applications as needed.
• Receive and manage incoming calls, follow up on leads regularly, and ensure model apartments or vacant units are ready to show.
• Prepare packets, materials, and paperwork for move-ins and move-outs, and keep units leased to meet or exceed budget.
• Prepare and distribute required weekly and monthly reports to stakeholders.
• Manage marketing initiatives, campaigns, programs, and events to help achieve property occupancy goals.
• Develop marketing plans in collaboration with the Property Manager, within the established budget, and execute those plans.
• Assist with advertising and marketing materials, lease packages, and move-in packages.
• Conduct outreach in the surrounding community and establish relationships with local business partners.
• Support property branding through marketing campaigns and onsite promotional events, and recommend improvements to marketing and leasing programs.
• Research new and existing market communities for budgeting and operations purposes.
• Shop and evaluate competitive properties and prepare quarterly market studies covering market rates, advertising, signage, decor, amenities, and curb appeal.
• Use social media tools to increase exposure, brand awareness, and client loyalty.
• Assist residents with requests such as work orders, key access, entry, and emergency assistance.
• Assist in phases of rent collection and the rent manager program.
• Communicate problems and potential issues, and make recommendations to the Property Manager and/or Maintenance.
• Plan, assist with, and support onsite resident events and programming as applicable.
• Handle emergencies that arise onsite.
• Recommend purchasing supplies, materials, equipment, and related items as needed and when approved.

Benefits

• Medical insurance with three plan options and HSA options.
• Dental insurance.
• Vision insurance.
• Company-paid basic life insurance equal to one times annual salary, with additional voluntary life plans.
• 401(k) retirement plan with employer match eligibility after one year of service, up to a 4% company match.
• Employee Assistance Program.
• 24/7 telemedicine service, including mental health services.
• Premium Calm App subscription.
• Childcare tuition discount through Learning Care Group.
• Dependent Care FSA.
• Tuition Assistance Program.
• Personal, sick, and vacation time; vacation accrual may increase with tenure.
• Ten company-paid holidays.
• Bonus program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level