Leasing + Marketing Specialist

United Group • Guilderland, NY

3d • $0 - $29 • Onsite

About The Position

The United Group of Companies, Inc. is hiring a full-time Leasing + Marketing Specialist for Hamilton Parc, a professionally managed luxury senior living community in Guilderland, New York. The role focuses on prospect and resident relationships, leasing and occupancy goals, marketing planning and outreach, market research, social media, and resident support. The position is non-exempt, pays $29.00 per hour, and includes a bonus program.

The specialist builds relationships with prospective residents, communicates with and follows up with leads, tours the community and apartments, supports applications, and prepares move-in and move-out materials. The role also develops and carries out marketing initiatives in collaboration with the Property Manager, conducts local outreach, supports promotional and resident events, researches competitors and market conditions, uses social media to build awareness, and assists residents with requests and operational needs.

The schedule is Monday through Friday, 9:00 a.m. to 5:00 p.m.; weekends and evenings may be needed for outreach events or appointments. The position requires a bachelor’s degree and relevant work experience in sales, real estate, or property management, as well as 2–3 years of experience in multifamily or senior-living lease-up real estate and familiarity with property management software such as Entrata or Yardi.

Requirements

• Bachelor’s degree.
• Related and applicable work experience in sales, real estate, and/or property management.
• 2–3 years of experience in multifamily or senior-living lease-up real estate.
• Experience with property management software such as Entrata, Yardi, or similar.
• Integrity on a personal and professional level.
• Exceptional communication and sales skills.
• Desire to work with the active adult and senior demographic.
• Ability to solve problems involving residents, maintenance, and challenging situations.

Responsibilities

• Build relationships with prospective residents, maintain ongoing communication to identify their needs, and convert prospects into residents.
• Tour visitors around the community, show apartments, encourage qualified prospects to apply, close sales, and assist with applications as needed.
• Receive and manage incoming calls.
• Ensure model apartments and vacant units are ready to show to prospective residents.
• Follow up regularly with leads.
• Prepare necessary packets, materials, and paperwork for move-ins and move-outs.
• Keep units leased to meet or exceed budget.
• Prepare and distribute required weekly and monthly reports to stakeholders.
• Manage marketing initiatives, campaigns, programs, and events to achieve property occupancy goals.
• Design and develop marketing plans within the established budget in collaboration with the Property Manager, and execute the plans.
• Assist with advertising and marketing materials, including letters, newsletters, flyers, brochures, leases, and move-in packages.
• Conduct outreach marketing in the surrounding community and establish relationships with local business partners.
• Support property branding through marketing campaigns and on-site promotional events.
• Recommend improvements to marketing and leasing programs.
• Research new and existing market communities for budgeting and operational purposes.
• Shop and evaluate competitive properties and prepare quarterly market studies analyzing rates, advertising, signage, decor, amenities, and curb appeal.
• Use social media tools to increase exposure, brand awareness, and client loyalty.
• Assist residents with needs and requests, such as work orders, key access, and emergency assistance.
• Assist with rent collection and the rent manager program.
• Communicate problems or potential issues and make recommendations to the Property Manager and/or Maintenance.
• Plan, assist with, and support on-site resident events and programming as applicable.
• Handle emergencies that arise on site.
• Recommend purchases of supplies, materials, equipment, and related items as needed and when approved.

Benefits

• Hourly pay of $29.00 plus a bonus program.
• Medical insurance with three plan options and HSA options.
• Dental insurance.
• Vision insurance.
• Company-paid basic life insurance and additional voluntary life plans.
• 401(k) retirement plan with employer match after one year of service, up to a 4% company match.
• Employee Assistance Program.
• 24/7 telemedicine service, including mental health services.
• Premium Calm App subscription.
• Childcare tuition discount through Learning Care Group.
• Dependent Care FSA.
• Tuition Assistance Program.
• Personal, sick, and vacation time, with vacation accrual increasing with tenure.
• 10 company-paid holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level