Centralized Leasing & Marketing Specialist

Landmark Properties•Orlando, FL

About The Position

The Centralized Leasing & Marketing Specialist is part of Landmark’s Centralized Services Team and works closely with onsite team members and corporate support roles across an assigned portfolio. The role provides customer service to prospective and current residents through lead management by phone, email, and SMS, including proactive outreach to help meet leasing goals. The specialist also builds and helps maintain relationships with university contacts and marketing vendors. The position supports leasing and marketing operations by managing prospect follow-up and AI assistant workflows, reviewing lead and traffic data, coordinating marketing campaigns and events, and sharing performance trends and feedback with site teams and regional staff. It also supports general administration, lease-management audits, compliance with corporate policies and Fair Housing laws, and weekly performance recaps. The role reports to the Associate Vice President of Centralization and has no direct reports.

Requirements

High school diploma or equivalent.
At least 1 year of experience in off-campus student housing leasing or conventional housing leasing.
Internal candidates must have at least 1 year of experience as an Associate Community Manager, Associate Sales & Marketing Manager, or Leasing and Marketing Assistant/Professional.
Excellent communication and interpersonal skills.
Ability to manage time efficiently.
Strong analytical and decision-making skills.
Strong customer service skills.
Ability to work independently and take initiative.
Excellent organizational skills to manage multiple tasks and priorities.

Nice To Haves

Bachelor’s degree strongly preferred.
Previous experience in a hotel, restaurant, or tourism management role is beneficial.
Demonstrated proficiency in residential property management operations preferred.
Proficiency in Microsoft Office Suite or related software.
Entrata or related software experience preferred.

Responsibilities

Manage prospective residents’ journeys and follow up by phone, email, and SMS.
Manage follow-ups handed off by Landmark’s AI assistant and update the assistant’s knowledge.
Evaluate lead capture and communicate feedback to site teams about traffic-driving initiatives.
Review neglected leads, traffic reports, and event reports; assess data and trends and provide recaps to site teams and regional staff.
Provide feedback on site team performance related to the LEASE training protocol.
Measure monthly pre-leasing performance against goals and share trends and feedback with site teams and regional staff.
Assist with the specials rollout checklist.
Schedule text communications and AI marketing campaigns to encourage prospects to progress through the leasing process.
Conduct outreach about partnership and housing opportunities in portfolio markets.
Track efforts in the shared marketing sheet and relay responses from groups to site teams and regional staff for next steps.
Review current specials and evaluate execution of planned marketing events.
Assist site teams with purchasing items for upcoming marketing events.
Send marketing emails and evaluate their performance.
Ensure properties have intentional marketing events planned for the upcoming month and collaborate on event planning as needed.
Work with Community Managers to audit lease-management systems and reporting.
Ensure team members comply with corporate policies and government Fair Housing laws.
Maintain confidentiality of client, resident, and company information.
Prepare agendas for weekly performance recaps.
Participate in weekly 4DX WIG sessions.
Maintain high customer satisfaction by understanding the needs and expectations of residents, prospective residents, clients, and vendors.