Leasing + Marketing Specialist

United Payroll, LLC•Town of Guilderland, NY

5h•$0 - $29•Onsite

About The Position

The United Group of Companies, Inc. is seeking a full-time Leasing + Marketing Specialist for The Apex at Crossgates, a professionally managed luxury multifamily community in Albany, New York. The role focuses on leasing and prospect management, marketing planning, market research, social media, and resident service. The specialist works with the Property Manager and other stakeholders to achieve occupancy goals, maintain leasing performance, build community relationships, promote the property, and support residents. The schedule is Sunday through Thursday, 9:00 a.m. to 5:00 p.m.; hours may vary based on office needs and scheduled appointments. The position is non-exempt and pays $29.00 per hour plus a bonus program.

Requirements

College degree or applicable work history.
Integrity at a personal and professional level.
Exceptional communication and sales skills.
Desire to work with the active adult/senior demographic.
Ability to solve problems involving residents, maintenance, and challenging situations.

Nice To Haves

Bachelor’s degree.
Related or applicable work experience in sales, real estate, and/or property management.
Three or more years of experience in multifamily, lease-up real estate.
Experience with property management software such as Entrata, Yardi, or similar.

Responsibilities

Build relationships with prospective residents, maintain communication to understand their needs, and convert qualified prospects into residents.
Tour visitors and show apartments, encourage qualified prospects to apply, close sales, and assist with applications as needed.
Receive and manage incoming calls.
Ensure model apartments and vacant units are ready to show.
Follow up regularly on leads.
Prepare packets, materials, and paperwork for move-ins and move-outs.
Keep units leased to meet or exceed budget.
Prepare and distribute required weekly and monthly reports to stakeholders.
Manage initiatives, campaigns, programs, and events to achieve property occupancy goals.
Develop marketing plans within the established budget in collaboration with the Property Manager and execute the plans.
Assist with advertising and marketing materials, including letters, newsletters, flyers, brochures, lease packages, and move-in packages.
Conduct outreach marketing and build relationships with local businesses.
Support property branding through marketing campaigns and on-site promotional events.
Recommend improvements to marketing and leasing programs.
Research new and existing market communities for budgeting and operational purposes.
Shop and evaluate competing properties, and prepare quarterly market studies analyzing rates, advertising, signage, decor, amenities, and curb appeal.
Use social media tools to increase exposure, brand awareness, and client loyalty.
Assist residents with requests such as work orders, key access, and emergency assistance.
Assist with rent collection and the rent manager program.
Communicate problems or potential issues and make recommendations to the Property Manager and/or Maintenance.
Plan, assist with, and support on-site resident events and programming as applicable.
Respond to emergencies that arise on site.
Recommend purchases of supplies, materials, equipment, and related items as needed and when approved.

Benefits

Medical insurance with three plan options and HSA options.
Dental insurance.
Vision insurance.
Company-paid basic life insurance equal to one times annual salary, with additional voluntary life plans.
401(k) retirement plan with employer match after one year of service, up to a 4% company match.
Employee Assistance Program.
24/7 telemedicine service, including mental health services.
Premium Calm App subscription.
Childcare tuition discount through Learning Care Group.
Dependent Care FSA.
Tuition Assistance Program.
Personal, sick, and vacation paid time off, with vacation accrual increasing based on tenure.
10 company-paid holidays.
Bonus program.