Leasing + Marketing Specialist
About The Position
The Leasing + Marketing Specialist works at Cayce Cove, a professionally managed student-housing community in Cayce, South Carolina. The role supports leasing, marketing, prospect and resident services, market research, and on-site community programming. It is a full-time, non-exempt position paid at $21.00 per hour, with a regular schedule of Monday through Friday, 9:00 a.m. to 5:30 p.m.; weekend or evening work may be needed for outreach events or tours. The specialist develops relationships with prospects, gives property and apartment tours, follows up on leads, supports applications and move-ins or move-outs, and works toward occupancy and leasing goals. In collaboration with the Property Manager, the specialist plans and carries out marketing campaigns, prepares promotional materials, conducts community outreach, supports events, and uses social media to increase exposure and brand awareness. The role also includes researching and evaluating competing properties and market conditions. The specialist assists residents with requests and service needs, supports rent collection activities, communicates issues to the Property Manager or Maintenance, helps plan resident events, and responds to on-site emergencies. A bachelor’s degree and related applicable work experience are required, along with 2–3 years of experience in multi-family or senior-living, lease-up real estate and familiarity with property management software such as Entrata or Yardi.
Requirements
- Bachelor’s degree.
- Related or applicable work experience in sales, real estate, and/or property management.
- 2–3 years of experience in multi-family or senior-living, lease-up real estate.
- Experience with property management software such as Entrata, Yardi, or similar.
- Demonstrated personal and professional integrity.
- Exceptional communication and sales skills.
- Ability to solve problems involving residents, maintenance, and challenging situations.
Responsibilities
- Build and maintain relationships with prospects, communicate with them to identify their needs, and work to convert them into residents.
- Tour visitors around the community and apartments, encourage qualified prospects to apply, close sales, and assist with applications as needed.
- Receive and manage incoming calls.
- Ensure model apartments and vacant units are ready for prospective residents to view.
- Follow up regularly on leads.
- Prepare packets, materials, and paperwork for move-ins and move-outs.
- Keep units leased to meet or exceed budget.
- Prepare and distribute required weekly and monthly reports to stakeholders.
- Manage initiatives, campaigns, programs, and events to achieve property occupancy goals.
- Develop marketing plans with the Property Manager in accordance with the established budget and execute the plans.
- Assist with advertising and marketing materials, lease packages, and move-in packages.
- Conduct outreach marketing in the surrounding community and establish relationships with local business partners.
- Support the property’s branding through marketing campaigns and on-site promotional events.
- Recommend improvements to marketing and leasing programs.
- Research new and existing market communities for budgeting and operations purposes.
- Conduct quarterly market studies of competitive properties, evaluating unit market rates, advertising, signage, decor, amenities, and curb appeal.
- Use social media tools to increase exposure, build brand awareness, and create client loyalty.
- Assist residents with requests, including work orders, key access or entry, and emergency assistance.
- Assist with rent collection and the rent manager program.
- Communicate problems and potential issues to the Property Manager and/or Maintenance and make recommendations.
- Plan, assist with, and support on-site resident events and programming as applicable.
- Handle emergencies that arise on site.
- Recommend purchases of supplies, materials, equipment, and related items as needed and when approved.
Benefits
- Medical insurance with three plans and HSA options.
- Dental insurance.
- Vision insurance.
- Company-paid basic life insurance and additional voluntary life plans.
- 401(k) retirement plan with an employer match of up to 4% after one year of service.
- Employee Assistance Program.
- 24/7 telemedicine service, including mental health, through United Concierge Medicine.
- Calm App premium subscription.
- Childcare tuition discount through Learning Care Group.
- Dependent Care FSA.
- Tuition Assistance Program.
- Personal, sick, and vacation time off; vacation accrual increases with tenure.
- 10 company-paid holidays.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
