Marketing Specialist

Casey's•Ankeny, IA

About The Position

The Marketing Specialist supports execution of in-store marketing programs through coordination of print messaging, signage processes, and collaboration with internal teams and external vendors. The role focuses on day-to-day execution, project coordination, and operational support for advertising and signage initiatives. The position also provides advertising and signage support to stores and corporate team members.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent years of directly related marketing or communications experience.
At least three years of experience in marketing or communications.
Excellent written and verbal communication skills, including the ability to clearly convey information to internal partners and field teams.
Strong project management and organizational skills, including the ability to manage timelines, prioritize work, and support recurring deliverables in a fast-paced environment.
Effective problem-solving skills, including the ability to identify issues, recommend solutions, and escalate as appropriate.
Strong attention to detail and accuracy, with the ability to manage multiple tasks while maintaining quality standards.
Ability to build productive working relationships with internal stakeholders, vendors, and agency partners.
Proficiency in Microsoft Office tools, including Excel and PowerPoint.

Responsibilities

Partner with Brand Managers, Category Managers, and Consumer Packaged Goods partners to develop monthly content for in-store marketing print materials.
Collaborate with internal and external design teams to manage design development, feedback, production, and distribution of monthly sign kits.
Work with external print vendors to manage production timelines, print quality, distribution, and issue resolution.
Manage store signage needs, including inventory tracking, replenishment, and coordination with third-party partners.
Develop, manage, and maintain store communications related to advertising and signage execution, including the Monthly Action Plan (MAP).
Support oversight of the store advertising budget by processing invoices and escalating discrepancies or concerns.
Partner with cross-functional leaders and business stakeholders to execute the monthly signage strategy in alignment with promotional priorities and operational timelines.
Research, recommend, and implement process improvements related to store signage execution, merchandising accuracy, and training.
Provide advertising and signage support for stores and corporate team members.
Perform other duties as assigned.