Sr Manager - Digital Marketing Campaigns, Global Digital Health
Alcon • Fort Worth, TX9d • Onsite
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Sr Manager - Digital Marketing Campaigns, Global Digital Health
Alcon•Fort Worth, TX
•Onsite
About The Position
The Sr. Manager, Digital Marketing Campaigns, Global Digital Health supports MARLO and, in the future, ADI and myAlcon.com customer lifecycle management. The role covers content creation, customer journey mapping, and creating push activities in Alcon's CRM systems to improve customer experience, retention, and ROI through increased car value and range penetration. This on-site role in Fort Worth, Texas, oversees global digital marketing projects and campaigns aligned with strategic and commercial goals. It develops and optimizes web content and customer journeys across email, text, in-app messaging, and social media; improves website conversion and usability; and creates CRM programs and targeted patient and professional education materials. The position collaborates with Digital Health and Global and Regional Franchise teams, applies local market insights to global strategies, and uses digital marketing platforms, analytics, data management, privacy and consent practices, and CRM systems to optimize outcomes. Travel may be up to 10%.
Requirements
- Bachelor’s degree or equivalent years of directly related experience; stated equivalencies include high school plus 15 years, associate degree plus 11 years, M.S. plus 4 years, or Ph.D. plus 3 years.
- Fluency in reading, writing, understanding, and communicating in English.
- 7 years of relevant experience.
- Proficiency in digital marketing platforms, data management, privacy and consent, and analytics.
- Experience with CRM systems such as Marketing Cloud or Braze.
- Skills in developing customer journeys that deliver commercial results and experience impacts.
- Expertise in understanding trigger data used to drive campaign activities.
- Expertise in using data to understand and refine campaign performance, including tracking, A/B testing, and personalization.
- Cross-functional collaboration and influencing skills.
- Strong project management and stakeholder management abilities.
Responsibilities
- Oversee multiple global digital marketing projects to drive customer demand and traffic while ensuring alignment with strategic and commercial goals.
- Optimize website content for search, AI Search/LLMs, and conversion metrics.
- Manage customer journeys across email, text, in-app messages, and social media.
- Develop and publish web content, including blogs, videos, product information, and FAQs.
- Convert website visitors through on-site experience and usability improvements.
- Create CRM programs and deploy targeted patient and professional education materials.
- Lead digital marketing activity and manage projects and stakeholders.
- Drive and optimize digital activities to support Alcon Digital Product and Global/Regional Franchise KPIs.
- Collaborate across Digital Health and Global and Regional Franchise teams to develop cohesive marketing strategies aligned with their OKRs.
- Understand local market nuances and apply them to global thinking and approaches.
- Make key decisions affecting project outcomes.
- Use CRM systems such as Marketing Cloud or Braze to optimize efficiencies and outcomes.
- Develop customer journeys that deliver commercial results and experience impacts.
- Use trigger data to drive campaign activities.
- Use data to understand and refine campaign performance, including performance tracking, A/B testing, and personalization.
Benefits
- Focused growth and development opportunities.
- Health benefits.
- Life insurance.
- Retirement benefits.
- Flexible time off.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
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