Marketing Manager, Pets

Boehringer Ingelheim • Johns Creek, GA

3d

About The Position

The Marketing Manager is responsible for assigned brand activities, including operationalizing and implementing brand strategies and executing all six Ps: Product, Price, Promotion, Placement, POP, and Protocol. The role manages brand messaging and internal and external communications, including marketing, advertising, product pricing, and related trade and industry programs. The Marketing Manager assists the Sr. Associate Director in delivering the brand portfolio’s annual financial plan, including topline sales, spending, and profit contribution.

The role develops and executes strategic plans to optimize brand sales, market share, and revenue growth over the short and long term. It works with internal and external cross-functional teams, uses market and customer insights to guide decisions, and develops customer- and channel-specific marketing strategies. The position also supports day-to-day brand operations, including forecasting, budget management, and data and market-share analysis, while representing the voice of veterinarians and consumers. Company business must be conducted in accordance with applicable regulations and company policies, with observed violations reported to management.

Requirements

• Bachelor’s degree from an accredited institution, preferably in Marketing or Business Administration.
• Five to seven or more years of previous product marketing, field sales, or relevant work experience, including at least three years in Marketing.
• Strong written and verbal communication skills, with excellent presentation, facilitation, and interpersonal skills.
• Organization, planning, and project-management skills, along with sound decision-making and negotiation skills.
• Ability to manage multiple projects and prioritize effectively.
• Strategic thinking, initiative, creativity, and a track record of innovation.
• Ability to develop and evolve strategic and tactical elements based on research data and industry trends.
• Problem-solving and analytical skills.
• Ability to collaborate with stakeholders and deliver results in a highly matrixed organization.
• Entrepreneurial drive and a track record of achieving financial and other quantitative goals.
• Success working in a team environment.
• Understanding of the legal environment, risks, competitors, and National, Regional, and Local markets.

Nice To Haves

• Master’s degree, such as an MBA or MSc.
• Prior experience leading projects; people-leadership experience is not required.

Responsibilities

• Develop, implement, and execute strategic plans to optimize brand sales, market share, and revenue growth in the short and long term.
• Drive consistent execution of product strategies with internal and external cross-functional teams.
• Analyze potential business opportunities using market research, industry trends, competitive intelligence, and understanding of the brand area’s therapeutic areas.
• Pursue internal and external information and collaborate on decisions with broad impact.
• Develop customer- and channel-specific marketing strategies using knowledge of customer marketing channels and co-promotion partners.
• Optimize the brand’s promotional mix based on allocated resources, identify diminishing returns, and redirect efforts when results are not meeting objectives.
• Initiate projects and programs that produce favorable bottom-line results while planning sales and product-supply forecasts.
• Support day-to-day brand operations, including forecasting, budget management, and data and market-share analysis.
• Represent the Voice of the Customer by gathering feedback and requirements from veterinarians and consumers and delivering programs that address their needs.
• Conduct company business in accordance with regulations and company policies and procedures, and promptly report observed violations to management.
• Maintain high ethical and professional standards with business contacts to support the company’s reputation.
• Manage brand messaging and internal and external communications, including marketing, advertising, product pricing, and trade and industry programs.
• Assist the Sr. Associate Director in delivering the brand portfolio’s annual financial plan, including topline sales, spending, and profit contribution.

Benefits

• Competitive compensation and benefit programs.
• Support for a healthy working environment, meaningful work, mobility, networking, and work-life balance.
• Opportunities to collaborate internationally and contribute directly to company success.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level