Marketing Manager, Pets

Boehringer Ingelheim • Johns Creek, GA

2d

About The Position

The Marketing Manager is responsible for assigned brand activities, including operationalizing and implementing brand strategies and executing all six Ps: Product, Price, Promotion, Placement, POP, and Protocol. The role manages brand messaging and internal and external communications, including marketing, advertising, product pricing, and related trade and industry programs. The Marketing Manager assists the Senior Associate Director in delivering the brand portfolio’s annual financial plan, including topline sales, spending, and profit contribution.

The role develops, implements, and executes strategic plans to optimize sales, market share, and revenue growth for one or more brands over the short and long term. It drives consistent product-strategy execution with internal and external cross-functional teams and uses market research, industry trends, competitive intelligence, and therapeutic-area knowledge to assess business opportunities. The role develops customer- and channel-specific marketing strategies, optimizes promotional mix and resource allocation, initiates programs intended to produce favorable financial results, and supports day-to-day brand operations, including forecasting, budget management, data analysis, and market-share analysis.

The Marketing Manager represents the Voice of the Customer by capturing feedback and requirements from veterinarians and consumers and delivering programs that address their needs. The employee must conduct business in accordance with applicable regulations and company policies, report observed violations to management, and maintain high ethical and professional standards.

Requirements

• Bachelor’s degree from an accredited institution; preferably in Marketing or Business Administration.
• Five to seven or more years of previous product marketing, field sales, or relevant work experience, including at least three years in Marketing.
• Strong written and verbal communication, presentation, facilitation, and interpersonal skills.
• Organization, planning, project-management, decision-making, and negotiation skills.
• Ability to manage multiple projects and prioritize effectively.
• Strategic thinking, initiative, creativity, and a track record of innovation.
• Ability to develop and evolve strategic and tactical elements based on research data and industry trends.
• Problem-solving and analytical skills.
• Ability to collaborate with stakeholders and deliver results in a highly matrixed organization.
• Entrepreneurial drive and a track record of achieving financial and other quantitative goals.
• Success working in a team environment.
• Understanding of the legal environment, risks, competitors, and national, regional, and local markets.

Nice To Haves

• Master’s degree, such as an MBA or MSc.
• Prior experience leading projects.

Responsibilities

• Develop, implement, and execute strategic plans to optimize brand sales, market share, and revenue growth in the short and long term.
• Drive consistent execution of product strategies with internal and external cross-functional teams.
• Analyze potential business opportunities using market research, industry trends, competitive intelligence, and therapeutic-area knowledge.
• Seek internal and external information and collaborate on decisions with broad impact.
• Develop customer- and channel-specific marketing strategies, leveraging customer marketing channels and co-promotion partners.
• Optimize the brand promotional mix according to allocated resources, recognize diminishing returns, and redirect efforts when needed.
• Initiate projects and programs that produce favorable bottom-line results while planning sales and product-supply forecasts.
• Support day-to-day brand operations, including forecasting, budget management, data analysis, and market-share analysis.
• Capture customer requirements and feedback from veterinarians and consumers and deliver programs that meet customer needs.
• Conduct company business in accordance with applicable regulations and company policies and procedures; immediately report observed violations to management.
• Maintain high ethical and professional standards in business dealings.

Benefits

• Competitive compensation and benefit programs.
• Support for a healthy working environment, meaningful work, mobility, networking, and work-life balance.
• Opportunities to collaborate internationally, gain visibility, and contribute directly to company success.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level