Product Marketing Manager
About The Position
The Product Marketing Manager drives the end-to-end product commercialization lifecycle, aligning cross-functional teams around a shared growth strategy that maximizes value for customers, suppliers, and the business. The role bridges Product, Marketing, Sales, Technical, Supply Chain, Sourcing, and eCommerce teams to translate market opportunities into profitable growth and successful product outcomes. The Product Marketing team connects Product, Marketing, Sales, Supply Chain, and supplier partners to bring solutions to market. The team leads product launches, develops go-to-market strategies, and identifies opportunities to grow customer value, supplier engagement, and commercial performance.
Requirements
- Experience in product marketing, category management, product management, commercialization, commercial strategy, marketing, or related B2B commercial roles.
- 5–8+ years of experience in a relevant commercial role.
- Experience developing and executing go-to-market, commercialization, or growth strategies.
- Proven track record leading cross-functional initiatives and influencing stakeholders across sales, marketing, product, supply chain, and supplier organizations.
- Experience using market, customer, and business performance data to drive commercial decisions and business outcomes.
- Strong cross-functional leadership and stakeholder management skills.
- Ability to analyze market, customer, and business performance data to inform decisions.
- Experience managing multiple priorities in a fast-paced commercial environment.
- Strong communication, presentation, and influencing skills.
- Experience working with sales teams to drive growth and adoption.
Nice To Haves
- Experience in industrial distribution, manufacturing, or B2B environments.
- Supplier or channel marketing experience.
- Portfolio management and product lifecycle management experience.
- Knowledge of eCommerce, digital marketing, or customer acquisition strategies.
- Experience leading large-scale product launches or transformation initiatives.
- Familiarity with CRM, business intelligence, and analytics platforms.
- Demonstrated success delivering measurable growth in revenue, market share, product adoption, or customer engagement.
- Experience managing multiple priorities and delivering results in a fast-paced, matrixed environment.
Responsibilities
- Develop and execute product marketing and go-to-market strategies.
- Lead product launches and commercialization initiatives across cross-functional teams.
- Define product positioning, messaging, and value propositions.
- Identify growth opportunities through market, customer, and competitive insights.
- Partner with Sales and suppliers to drive product adoption and revenue growth.
- Support portfolio management, lifecycle planning, and category growth initiatives.
- Measure and communicate product performance through KPIs and business reviews.
- Build strong relationships across Product, Marketing, Sales, Supply Chain, Sourcing, and supplier organizations.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
