Marketing Manager - Paid Social

Lowe's Companies, Inc.•Mooresville, NC

2d•Onsite

About The Position

The Paid Social Marketing Manager leads a team responsible for planning, implementing, and optimizing paid social campaigns across Meta (Facebook and Instagram), Pinterest, TikTok, Reddit, Snapchat, and X. Working with direct reports, agency partners, and offshore execution teams, the manager oversees campaign ideation, setup, trafficking, optimization, testing, and analysis. The role is accountable for a specific business area or set of platforms and develops campaign strategy using audience and targeting data, creative performance, platform capabilities, and competitive activity. It requires in-depth knowledge of the evolving social platform ecosystem, including algorithms, ad formats, and measurement, as well as the ability to lead a team, analyze complex data, identify audience and creative opportunities, and forecast results and budgets. The manager collaborates with Lowe’s Media Planning, Merchandising Marketing, Marketing Operations, Creative, Social, Data & Analytics, eCommerce, and IT teams to align plans with business objectives. The position is based at Lowe’s headquarters in Mooresville, North Carolina, where the corporate office provides collaborative workspaces and amenities including walking areas, food and coffee, a workout facility, and check-ups.

Requirements

Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent years of experience in lieu of the education requirement, if applicable.
At least 5 years of experience in Marketing, Media, or a related field, including at least 3 years of hands-on paid social experience.

Nice To Haves

Master’s degree in Business, Marketing, Communications, or a related field.
At least 2 years of retail experience.
At least 2 years of agency experience.
Hands-on experience with Meta Ads Manager and at least one of Pinterest, TikTok, Reddit, Snapchat, or X.
Experience with catalog or dynamic product ads, Conversions API, and comparing platform attribution against analytics tools such as Adobe.

Responsibilities

Lead the strategy and day-to-day management of assigned paid social campaigns, monitoring budget pacing, taxonomy, audience and creative performance, and testing strategy.
Use platform tools, first-, second-, and third-party audience data, and signal tools such as pixels, Conversions API, and catalog feeds to deliver efficient, profitable campaigns.
Oversee buying strategy, campaign setup and trafficking, optimization, and testing, including A/B tests and lift and incrementality studies, to achieve KPI targets.
Monitor social platform updates, new ad products, AI-driven buying tools, and competitors; apply findings to current and future plans and promote innovation, thought leadership, and best-practice sharing.
Hire and manage paid social marketers, providing coaching, tools, feedback, and training to support performance objectives.
Test campaign types, ad formats, and tactics such as catalog and dynamic product ads, shoppable formats, social-first video, and creator and partnership ads.
Lead continual optimization of audiences, campaign structure, creative, and landing pages to improve campaign KPIs.
Oversee a portion of a multi-million-dollar paid social budget, including forecasting, pacing, and monthly actualizations, and steward campaigns across Meta, Pinterest, TikTok, Reddit, Snapchat, and X.
Manage day-to-day relationships with platform partners and agency teams, including high-impact placements, beta tests, and business reviews.
Partner with Creative and Social teams to brief social-first creative, manage creative refreshes, and amplify organic and creator content.
Collaborate with SEO, Organic Social, Digital Media, and Lowe’s Creator Network teams to maximize online and in-store traffic and revenue.