Manager, Paid Social

WPP Media•New York, NY

6d•$60,000 - $140,000•Hybrid

About The Position

The Manager, Paid Social is responsible for the operational management of a client’s paid social marketing initiatives, managing less-experienced team members, and increasingly focusing on strategy development for dedicated accounts. The role develops forecasts and plans with input from the Director and Account Director, defines campaign strategies and deliverable plans based on client products and marketing objectives, and works across internal departments to build integrated social campaigns. It monitors and evaluates performance against client metrics, produces monthly client reports, and contributes to business reviews, corporate initiatives, automation projects, process changes, new business efforts, and documentation of points of view, standard methodologies, and processes. WPP Media describes a hybrid work approach, with teams in the office around four days a week. The position offers a stated US base salary range of $60,000–$140,000. Benefits include competitive medical coverage, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. Benefits may vary by office or country.

Requirements

Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional work experience.
At least 3 years of experience planning and buying across platforms such as Facebook, Instagram, Twitter, Pinterest, and TikTok.
A record of growing account scale and success and delivering strong customer experiences through client-side working relationships.
Demonstrated ability to use paid media strategy to complement earned media campaigns and meet business objectives.
Excellent verbal and written communication skills, organizational skills, multitasking capabilities, and attention to detail.

Nice To Haves

Prior experience as a manager.

Responsibilities

Develop forecasts and plans, using input from the Director and Account Director.
Understand client products and marketing objectives and goals to define campaign strategies and deliverable plans.
Work with internal departments to develop integrated social campaigns.
Monitor, track, and evaluate campaign performance analytics against critical client metrics.
Deliver monthly client reports.
Develop tools and creative tactics to improve efficiencies.
Contribute to business reviews, corporate initiatives, automation projects, process changes and rollouts, and new business efforts.
Create or assist in creating points of view, standard methodologies, and key process documentation.
Manage and mentor less-experienced team members.