Manager, Paid Social

CVS Health•Woonsocket, RI

4d•$66,330 - $145,860

About The Position

The Manager, Paid Social executes, manages, and optimizes paid social media campaigns designed to drive awareness, engagement, conversion, and customer loyalty. The role oversees daily campaign operations across major social platforms, using audience targeting, first-party data, creative testing, and performance analytics to improve marketing effectiveness. The manager works with internal marketing, creative, loyalty, analytics, content, and influencer teams, along with external agency partners, to develop and implement data-driven strategies and deliver measurable business results. The position calls for a collaborative, proactive, data-driven marketer who can balance strategic thinking with precise execution in a fast-paced environment. The role is full-time, with 40 anticipated weekly hours. The typical pay range is $66,330 to $145,860, with eligibility for a CVS Health bonus, commission, or short-term incentive program. The full-time position is eligible for benefits including medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, subject to eligibility.

Requirements

3–5 years of experience in paid social media, digital media buying, performance marketing, or social search.
Hands-on experience managing campaigns across major social advertising platforms and ad managers.
Strong analytical, reporting, and campaign optimization skills, including the ability to translate data into actionable insights.
Experience with audience targeting, segmentation, retargeting, and first-party data activation.
Ability to manage multiple campaigns and priorities in a fast-paced environment.
Strong cross-functional collaboration and communication skills.
Experience executing test-and-learn strategies, including A/B testing and performance experimentation.
High school diploma or GED required.

Nice To Haves

Familiarity with influencer marketing, user-generated content amplification, and paid media best practices.
Experience with consumer-facing brands.
Experience with marketing measurement methodologies such as MMM, MTA, or incrementality testing.
Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred.

Responsibilities

Lead the execution and optimization of paid social media campaigns across major platforms.
Drive campaign performance through testing, analysis, and continuous optimization.
Develop and activate targeted audience strategies using first-party and platform data.
Partner with creative, content, and influencer teams to maximize campaign effectiveness.
Monitor campaign performance and provide reporting and insights.
Manage agency partnerships to achieve business objectives.
Collaborate with marketing, loyalty, analytics, CRM, influencer, and other cross-functional teams to implement data-driven strategies.