Manager, Paid Social

CVS Health•Woonsocket, RI

5d•$66,330 - $145,860

About The Position

The Manager, Paid Social executes, manages, and optimizes paid social media campaigns to drive awareness, engagement, conversion, and customer loyalty. The role oversees day-to-day campaign operations across major social platforms and uses audience targeting, first-party data, creative testing, and performance analytics to maximize marketing effectiveness. The manager works with internal marketing, creative, loyalty, analytics, and influencer teams, along with external agency partners, to develop and implement data-driven strategies, improve campaign performance, and deliver measurable business results aligned with organizational objectives. The ideal candidate is a data-driven, results-oriented paid social marketer with expertise in paid social and social search, audience targeting, performance analytics, and test-and-learn methods. The position combines strategic thinking and hands-on execution in a fast-paced environment.

Requirements

3–5 years of experience in paid social media, digital media buying, performance marketing, or social search.
Hands-on experience managing campaigns across major social advertising platforms and ad managers.
Strong analytical, reporting, and campaign optimization skills, with the ability to translate data into actionable insights.
Experience with audience targeting, segmentation, retargeting, and first-party data activation.
Proven ability to manage multiple campaigns and priorities in a fast-paced environment.
Strong cross-functional collaboration and communication skills.
Experience executing test-and-learn strategies, including A/B testing and performance experimentation.
High school diploma or GED required.

Nice To Haves

Familiarity with influencer marketing, user-generated content amplification, and paid media best practices.
Experience with consumer-facing brands and marketing measurement methodologies such as MMM, MTA, or incrementality testing.
Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.

Responsibilities

Lead execution and optimization of paid social media campaigns across major platforms.
Drive campaign performance through testing, analysis, and continuous optimization.
Develop and activate targeted audience strategies using first-party and platform data.
Partner with creative, content, and influencer teams to maximize campaign effectiveness.
Monitor performance, provide reporting and insights, and manage agency partnerships to achieve business objectives.