Marketing Manager - Paid Social

Lowe's Home Centers•Mooresville, NC

1d•Onsite

About The Position

The Paid Social Marketing Manager leads a team responsible for planning, implementing, and optimizing paid social campaigns across Meta (Facebook and Instagram), Pinterest, TikTok, Reddit, Snapchat, and X. The role works with direct reports, agency partners, and offshore execution teams on campaign ideation, setup, trafficking, optimization, testing, and analysis. The manager owns a specific business area or set of platforms and develops campaign strategy using audience and targeting data, creative performance, platform capabilities, and competitive activity. Success requires knowledge of social platform algorithms, ad formats, and measurement, as well as the ability to lead a team, analyze complex data, identify audience and creative opportunities, and forecast results and budgets. The role collaborates with Lowe’s Media Planning, Merchandising Marketing, Marketing Operations, Creative, Social, Data & Analytics, eCommerce, and IT teams to align advertising plans with business objectives. This position is based at Lowe’s headquarters in Mooresville, North Carolina, where the corporate office provides opportunities to collaborate and access amenities including walking areas, food and coffee, a workout space, and check-ups.

Requirements

Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent years of experience in lieu of the education requirement, if applicable.
Five years of experience in Marketing, Media, or a related field, including three years of hands-on paid social experience.

Nice To Haves

Master’s degree in Business, Marketing, Communications, or a related field.
Two years of retail experience.
Two years of agency experience.
Hands-on experience in Meta Ads Manager plus at least one of Pinterest, TikTok, Reddit, Snapchat, or X.
Experience with catalog or dynamic product ads, Conversions API, and comparing platform attribution against analytics tools such as Adobe.

Responsibilities

Lead a team in strategy and day-to-day management of assigned paid social campaigns, monitoring budget pacing, taxonomy, audience and creative performance, and testing strategy.
Use platform tools, audience data, and signal tools such as pixels, Conversions API, and catalog feeds to deliver efficient and profitable campaigns.
Oversee buying strategy, campaign setup and trafficking, optimization, and testing, including A/B tests, lift studies, and incrementality studies, to meet KPI targets.
Stay informed about social platform updates, new ad products, AI-driven buying tools, and the competitive landscape, and use that knowledge to shape plans and promote innovation and best practices.
Hire and manage paid social marketers, providing coaching, tools, feedback, and training to support performance objectives.
Explore and test campaign types, ad formats, and tactics, including catalog and dynamic product ads, shoppable formats, social-first video, and creator and partnership ads.
Lead ongoing optimization of audiences, campaign structure, creative, and landing pages to improve campaign KPIs.
Oversee part of a multi-million-dollar paid social budget, including forecasting, pacing, and monthly actualizations, and steward campaigns across Meta, Pinterest, TikTok, Reddit, Snapchat, and X.
Manage day-to-day relationships with platform partners and agency teams, including high-impact placements, beta tests, and business reviews.
Partner with Creative and Social teams to brief social-first creative, manage creative refreshes, and amplify organic and creator content.
Work with SEO, Organic Social, Digital Media, and Lowe’s Creator Network teams to maximize online and in-store traffic and revenue.
Collaborate with Media Planning, Merchandising Marketing, Marketing Operations, Creative, Social, Data & Analytics, eCommerce, and IT teams to align plans with business priorities.