Senior Digital and Growth Marketing Manager

Replicant

4d•Remote

About The Position

Replicant is seeking a hands-on, specialized expert individual contributor to grow and optimize its web properties as an automated, high-converting growth engine. The role focuses on attracting high-intent, ICP-aligned web traffic, improving funnel conversion efficiency, ensuring end-to-end data and conversion tracking, and building a continuous testing culture. The manager will use AI tools to scale personalized landing pages, programmatic SEO assets, and targeted website content; oversee technical site operations and marketing technology integrations; and optimize for SEO, AEO, and GEO. The role reports to the Director of Demand Generation. Replicant builds AI-powered customer service products, including AI agents and conversation intelligence for contact centers. The company is distributed and remote by design. It emphasizes ownership, humility, collaboration, self-reflection, and an inclusive, equitable workplace.

Requirements

At least 6 years of specialized growth marketing, web management, or CRO experience in SaaS/B2B technology.
Experience operating autonomously as an expert-level individual contributor.
Deep hands-on expertise in Webflow, Google Analytics (including GA4 setup, custom events, and tag management), and conversion tracking frameworks.
Experience integrating AI tools into growth workflows for landing page production, copy generation, and personalization.
Proven experience managing marketing-site technical operations, including UTMs, forms, cookie management, and cross-platform integrations.
Demonstrated ability to run ongoing A/B tests, landing page experiments, and CRO programs using flexible, cost-effective methods and custom reporting dashboards.
Direct accountability for pipeline metrics, traffic quality, conversion rates, and lead delivery.
Proven ability to collaborate across Demand Generation, Advertising, Product, and RevOps and connect web traffic to sales outcomes.

Responsibilities

Own website growth, focusing on traffic growth, ICP-aligned traffic quality, and funnel conversion efficiency.
Use AI tools to scale personalized landing pages, programmatic SEO assets, and targeted website content.
Maintain technical site integrity, including GA4 event firing, UTM tracking, cookie management, form routing, and integrations with Unify, HubSpot, and Salesforce.
Run continuous A/B tests and conversion rate optimization experiments across landing pages, forms, and user journeys, using resource-efficient workflows and custom dashboards.
Partner with Advertising and Lead Generation to align campaign traffic with web experiences; partner with Product on on-site product experiences; and work with Sales/RevOps to verify lead delivery.
Optimize site structure, content, and schema for SEO, AEO, and GEO across platforms.
Concept, build, and optimize interactive website features such as ROI calculators and maturity assessments, as well as trial and demo flows.