Growth Marketing Manager, Brand & Digital

SprintRay•Los Angeles, CA

3d•$125,000 - $145,000•Hybrid

About The Position

SprintRay is seeking a Growth Marketing Manager, Brand & Digital to help build and launch Level, a new strategic business initiative. This hands-on role combines brand strategy and commercial thinking with digital marketing and eCommerce execution. The manager will work with business leadership to define Level's brand positioning, go-to-market strategy, customer experience, and growth priorities, then execute programs across campaigns, Shopify, content, email marketing, customer acquisition, product launches, and digital and in-person events. The role is suited to a resourceful, entrepreneurial marketer who can set direction and personally deliver work in a lean environment without a large supporting team or agency. The successful candidate will establish a clear, differentiated identity for Level and translate that vision into measurable momentum in customer acquisition, digital adoption, and revenue growth. The position is based in Los Angeles with a hybrid work arrangement and compensation of $130,000–$150,000 annually, depending on experience.

Requirements

At least 5 years of progressive experience in growth marketing, digital marketing, brand marketing, eCommerce, or related disciplines.
Demonstrated experience developing marketing strategy and personally executing integrated campaigns that drive measurable business results.
Experience building or evolving brand positioning, go-to-market strategies, or marketing programs for new products, business lines, or growing organizations.
Hands-on experience managing and optimizing Shopify or Shopify Plus storefronts, including merchandising, landing pages, promotions, and conversion optimization.
Strong experience across digital acquisition, email and lifecycle marketing, content, SEO, and campaign execution.
Experience with customer segmentation, marketing automation, CRM platforms, and performance analytics.
Ability to translate business objectives into marketing plans and independently execute those plans.
Experience collaborating with cross-functional teams, senior leadership, and external partners.
Strong analytical, creative, communication, and project management skills.
Comfort working in a startup-like environment, taking initiative, and operating without a large supporting marketing team.
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Nice To Haves

Experience in dental, dental technology, medical devices, healthcare, or another technical product industry.
Understanding of dental professionals, dental practices, DSOs, orthodontic clinics, or B2B healthcare purchasing behaviors.
Experience building or launching a new brand, product category, business line, or eCommerce business.
Advanced Shopify B2B or Shopify Plus experience, including customer-specific pricing, company profiles, and purchasing workflows.
Experience with HubSpot, Salesforce, Klaviyo, or similar CRM and marketing automation platforms.
Experience planning and executing trade shows, product launches, webinars, and customer events.
Experience in both B2B and B2C marketing environments.
Familiarity with AI-enabled marketing tools, automation, and emerging digital growth technologies.

Responsibilities

Help define Level's brand identity, positioning, messaging, value proposition, and differentiation in the dental market.
Develop and execute integrated go-to-market strategies that build awareness, generate demand, acquire customers, and support revenue growth.
Translate business objectives and customer insights into actionable marketing plans, campaigns, and measurable priorities.
Maintain a consistent brand voice and customer experience across digital channels, eCommerce, product launches, events, and sales materials.
Identify market opportunities, customer segments, and growth initiatives for Level's launch and expansion.
Partner with leadership to shape marketing priorities while independently driving execution.
Develop, launch, manage, and optimize campaigns across email, paid media, SEO, social, content, and other digital channels.
Build landing pages, campaign assets, promotional content, and customer journeys to support acquisition, conversion, and retention.
Develop segmentation strategies and targeted campaigns for private dental practices, DSOs, orthodontic clinics, and other relevant audiences.
Create lifecycle marketing programs for lead nurturing, onboarding, retention, reactivation, and repeat purchases.
Support product launches through positioning, messaging, campaign development, digital activation, and sales enablement.
Test messaging, audiences, offers, channels, and creative approaches to improve marketing effectiveness and ROI.
Own the day-to-day management, merchandising, and optimization of Level's Shopify B2B storefront and digital purchasing experience.
Manage Shopify product pages, collections, promotions, landing pages, content updates, and storefront improvements.
Optimize customer journeys, product discovery, conversion rates, and self-service purchasing experiences.
Support B2B purchasing workflows, including customer-specific pricing, account management, and simplified reordering.
Partner with Sales, IT, and Operations to maintain accurate product information, smooth customer experiences, and effective integration with internal systems.
Use Shopify and website analytics to identify opportunities to increase traffic, adoption, conversion, repeat purchases, and revenue.
Plan and execute digital and in-person marketing initiatives, including trade shows, customer events, webinars, educational programs, and product launches.
Own event marketing activities, including messaging, promotion, registration, landing pages, email campaigns, and post-event follow-up.
Coordinate with internal teams, vendors, and external partners to execute events successfully.
Develop campaigns that convert event engagement into qualified leads, customer adoption, and revenue opportunities.
Track event performance and improve effectiveness and ROI.
Establish and monitor KPIs for brand awareness, customer acquisition, campaigns, eCommerce, conversion, retention, and revenue.
Use Shopify, GA4, CRM, and marketing analytics to evaluate performance and identify improvement opportunities.
Turn data and customer insights into recommendations, experiments, and marketing actions.
Manage marketing priorities and budgets with a focus on measurable business outcomes.
Identify opportunities to improve marketing efficiency through automation, AI-enabled tools, and scalable processes.
Collaborate with Level leadership, SprintRay Marketing, Sales, Product, Operations, and other teams to align execution with business priorities.
Coordinate with agencies, contractors, and vendors as needed while maintaining direct ownership of marketing outcomes.
Operate effectively in a lean, fast-moving environment with evolving priorities and limited established infrastructure.
Balance strategic thinking with personal execution of day-to-day marketing activities.
Help build processes, tools, and marketing capabilities to support Level's future growth.