Associate Manager, Digital Growth & Marketing Technology

CURRENCY EXCHANGE INTERNATIONAL•Orlando, FL

1d•Hybrid

About The Position

Currency Exchange International (CXI), a financial services and technology provider based in Orlando, Florida, is seeking an Associate Manager, Digital Growth & Marketing Technology for its Marketing Department. This full-time hybrid position is based in Orlando, FL. The role supports CXI’s digital growth ecosystem, including website and mobile app administration, marketing technology platforms, analytics, search visibility, user experience optimization, and digital acquisition performance. It coordinates across Marketing, E-Commerce, IT, agencies, and technology partners to turn business objectives into digital solutions that improve customer experience and operational efficiency, support revenue growth, and advance digital transformation. The role offers a development path toward broader strategy, budget, and platform ownership at the Manager level. The position administers CXI’s digital platforms and marketing technology, supports website and CMS modernization, and coordinates digital growth initiatives across search, paid acquisition, affiliate marketing, user experience, and conversion optimization. It also maintains measurement and reporting, analyzes performance data, supports project delivery, and researches emerging technologies. The job description notes that duties and responsibilities may change at any time and that the listed duties are not comprehensive.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, Information Technology, Digital Media, Computer Science, or a related field.
Approximately 3–5 years of experience in digital marketing, digital growth, SEO, website management, e-commerce, analytics, or marketing technology roles.
Hands-on experience with GA4, GTM, Search Console, Looker Studio, Google Ads, and digital performance measurement.
Experience executing website optimization, organic search, user experience, and conversion-focused initiatives.
Experience supporting website redesigns, CMS implementations, platform migrations, website consolidations, or digital transformation projects.
Experience coordinating with agencies, developers, and technology partners to deliver digital initiatives and platform enhancements.
Working knowledge of organic and paid digital acquisition strategies, including SEO, AEO, GEO, paid search, affiliate marketing, attribution, and performance measurement.
Familiarity with traditional, hybrid, and headless CMS environments and the impact of site structure, content organization, and technical SEO on search performance and user experience.
Knowledge of digital analytics, conversion optimization, dashboard reporting, measurement frameworks, and data-driven decision-making.
Understanding of website architecture, APIs, marketing technology ecosystems, and digital user experience principles.
Familiarity with AI-powered marketing tools, automation platforms, and emerging digital technologies.
Ability to coordinate effectively across technical teams, agency partners, and business stakeholders.
Strong analytical, project coordination, communication, and problem-solving skills.
Occasional evening and weekend work may be required as job duties demand.

Responsibilities

Administer and optimize CXI’s website, e-commerce platform, mobile applications, and content management systems (CMS).
Execute platform enhancements, usability improvements, testing initiatives, content updates, and digital experience optimization.
Coordinate with internal teams and external development partners on website architecture, navigation, content structure, and customer journey improvements.
Support CMS evaluation, implementation, website consolidation, platform migration, and ongoing modernization initiatives.
Administer and optimize marketing technology tools, including GA4, GTM, Search Console, Looker Studio, Google Ads, attribution, and reporting platforms.
Maintain accurate tracking, conversion measurement, integrations, dashboards, tagging, and performance reporting across digital channels.
Analyze website, acquisition, and conversion data to identify opportunities to improve customer experience, marketing effectiveness, and business performance.
Recommend improvements to measurement capabilities, reporting accuracy, customer insights, and digital marketing performance.
Execute and coordinate digital growth initiatives across SEO, AEO, GEO, paid search, affiliate marketing, user experience optimization, and conversion rate optimization.
Coordinate with agencies and vendors to improve search visibility, digital channel performance, and return on investment.
Conduct SEO analysis, identify technical and content optimization opportunities, and implement or coordinate ongoing improvements to organic search performance.
Monitor acquisition, engagement, conversion, and revenue metrics; analyze trends and recommend growth opportunities.
Coordinate among Marketing, E-Commerce, IT, agencies, and technology partners to support delivery of digital initiatives.
Document and translate business objectives into digital platform, analytics, automation, and technology requirements with guidance from leadership.
Research, evaluate, and recommend AI, agentic automation, and emerging technologies that may improve operational efficiency and digital performance.
Support project planning, status reporting, vendor coordination, testing, documentation, and stakeholder communication.