SENIOR DIRECTOR, DIGITAL & GROWTH MARKETING

Jack In The Box•San Diego, TX

1d•$180,000 - $260,000•Hybrid

About The Position

The Senior Director, Digital & Growth Marketing leads the strategy, development, and execution of performance-driven marketing initiatives for the Jack in the Box brand. The role is accountable for first-party digital strategy, the loyalty program, CRM, third-party delivery, and regional marketing, ensuring programs are data-driven, commercially focused, and aligned with growth objectives. The position develops strategies to grow customer acquisition, retention, frequency, profitability, and sales; oversees digital, loyalty, CRM, delivery, and regional programs; and partners across the company and with external stakeholders to improve customer experiences and business results. It manages budgets, establishes KPIs and test-and-learn agendas, optimizes marketing investments, and reports insights and recommendations to executive leadership. The role leads and develops a high-performing growth marketing organization, including a hybrid and remote team. The position is based at the corporate office in San Diego, California four days per week, with approximately 20–25% travel as business needs require.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, Economics, or a related field.
10+ years of progressive marketing experience, with significant focus on growth marketing, digital marketing, loyalty, CRM, customer engagement, and performance-driven marketing.
Experience managing loyalty programs, CRM platforms, customer lifecycle marketing, and personalization initiatives.
Strong business acumen and ability to connect marketing strategies to financial and operational outcomes.
Deep knowledge of growth marketing, customer lifecycle management, loyalty programs, CRM strategy, and digital customer engagement.
Sound business judgment, commercial acumen, and understanding of business drivers.
Excellent communication, presentation, and influencing skills.
Strong analytical skills and ability to translate data into actionable business recommendations.
Experience developing and executing customer acquisition and retention strategies, balancing strategic thinking with disciplined execution.
Adaptability, resilience, and a solutions-oriented approach in a dynamic business environment.
Experience managing complex external partnerships and vendor relationships.
Leadership ability to foster continuous improvement, innovation, and learning.
Ability to build collaborative partnerships cross-functionally and with the franchise community.
Strong project management and organizational skills, including ability to manage multiple priorities simultaneously.
Demonstrated ability to lead and motivate teams in a hybrid and remote work environment.
Proficient knowledge of Microsoft Office 365 and marketing technology platforms.
Ability to work from the San Diego corporate office four days per week.
Ability to communicate clearly in person and by phone, and operate a computer keyboard and other technology devices.
Ability to travel approximately 20–25% of the time as business needs require.

Nice To Haves

MBA preferred.
Marketing experience in the Restaurant, Consumer Products, or Retail industry preferred.
Experience leading third-party delivery partnerships, marketplace marketing, and strategic business planning preferred.
Experience with a multi-unit and franchise concept highly desired.

Responsibilities

Develop and execute growth marketing strategies that drive customer acquisition, retention, frequency, profitability, and sales across first-party and third-party channels.
Identify opportunities to accelerate sales and transaction growth through segmentation, personalization, lifecycle marketing, loyalty engagement, digital experiences, and local market activation.
Establish objectives, KPIs, and measurement frameworks to evaluate program performance and business impact.
Partner with Brand Marketing and Product Marketing on enterprise campaigns, product launches, promotions, and customer engagement programs.
Lead the company’s first-party digital strategy across owned platforms and channels.
Oversee the loyalty ecosystem and roadmap to grow membership, retention, engagement, and incremental sales.
Develop and manage CRM strategies, lifecycle programs, automated communications, and personalized marketing initiatives.
Use customer, loyalty, and transaction data to generate insights, optimize customer experiences, and improve program performance.
Partner with internal and external stakeholders to enhance digital customer journeys and conversion.
Own the strategy, performance, and growth of third-party delivery channels, including partnership negotiations, joint business planning, promotional strategies, and marketing investment decisions.
Identify opportunities to increase delivery customer acquisition, order frequency, channel profitability, and marketplace visibility.
Evaluate delivery performance, competitive trends, customer insights, and marketplace opportunities to inform growth objectives.
Partner with Operations, Finance, Technology, and Marketing to execute delivery initiatives.
Oversee regional and field marketing strategies across markets and franchise communities.
Lead market-specific programs, grand openings, local partnerships, community initiatives, and regional growth opportunities.
Partner with Operations and Franchise leadership to address local market needs while maintaining brand consistency.
Establish processes, tools, and best practices that enable regional marketing teams to support restaurant performance and local growth.
Collaborate with Brand Marketing, Product Marketing, Insights, Finance, Operations, Franchise Leadership, Technology, and external partners to align growth initiatives with enterprise objectives.
Build cross-functional relationships and influence stakeholders through strategic thinking, business rationale, and data-driven recommendations.
Promote collaboration, accountability, and transparency across teams and business partners.
Develop and manage budgets across loyalty, CRM, first-party digital, third-party delivery marketing, and regional marketing initiatives.
Monitor program performance and financial results to optimize investment and maximize return on marketing spend.
Establish test-and-learn agendas across channels for continuous improvement and innovation.
Provide executive leadership with regular reporting, insights, recommendations, and growth opportunities.
Lead, develop, and mentor a high-performing growth marketing organization.
Build a culture of performance, collaboration, innovation, accountability, and continuous improvement.
Manage a hybrid and remote team environment and foster engagement across geographically dispersed employees.
Perform other related duties, tasks, and responsibilities as required, assigned, and directed.