Director of Growth and Digital Marketing

Hai Hospitality•Austin, TX

7d•Onsite

About The Position

Hai Hospitality is seeking an experienced Director of Growth and Digital Marketing for its Austin, Texas home office. The role leads measurable guest and revenue growth across the company’s multi-brand, multi-market portfolio. It owns growth strategy and performance across paid media, digital discovery, brand websites, online conversion, and third-party ordering platforms. The Director also leads CRM, lifecycle, and loyalty through agency support, with the possibility of bringing that function in-house in the future. The Director turns brand and business priorities into coordinated digital plans, establishes measurement, and works closely with Brand Management, Social, Creative Services, Operations, Finance, and agency partners. The position reports directly to the Chief Brand Officer.

Requirements

At least 8 years of progressive experience in growth, performance, or digital marketing.
Demonstrated ownership of paid media budgets and measurable growth outcomes, with strong fluency in analytics, attribution, experimentation, and forecasting.
Experience with website management, SEO/local search, digital conversion, online ordering or e-commerce, and agency/vendor management.
Experience leading CRM or lifecycle teams and partnering across brand, creative, social, operations, and finance functions.
Strong people leadership, project management, communication, and decision-making skills, including the ability to turn complex performance data into clear recommendations.
Experience in startup, lean, growth-oriented companies, with proven results building technology, systems, and marketing infrastructure.
BA/BS degree or equivalent practical experience.

Nice To Haves

Experience leading multi-brand, multi-location, hospitality, restaurant, or consumer businesses is strongly preferred.

Responsibilities

Set the portfolio growth and digital marketing roadmap, translating annual brand plans, market priorities, and openings into measurable channel plans.
Own paid and performance media strategy, budgets, agency and vendor direction, channel mix, audience strategy, testing, and optimization across search, paid social, and relevant platforms.
Partner with the Head of Social and Content on creative inputs and paid-campaign trafficking; own media investment, targeting, placements, testing, and results.
Build a testing culture to improve incremental revenue, guest acquisition, conversion, return on ad spend, and cost efficiency, distinguishing channel attribution from business incrementality where data allows.
Own the portfolio website roadmap and ongoing web redesign, new launches, and management, including vendor direction, content workflows, technical health, user experience, accessibility, conversion, and online-ordering pathways.
Lead SEO and local digital discovery, including location pages, listings, review-platform visibility, and tools such as Marqii; establish standards and audit accuracy with Operations and restaurant teams.
Work with Brand Managers and Creative Services to translate brand positioning and approved creative into useful, current digital experiences.
Lead CRM, lifecycle, and loyalty efforts and agency relationships; set portfolio strategy, priorities, budgets, service expectations, and measurement for guest data capture, segmentation, email/SMS, automation, retention, and loyalty.
Oversee campaign execution, calendar coordination, list health, testing, automation, and loyalty program operations in partnership with Brand Managers.
Partner with the Uchi Brand Manager on the proposition, brand experience, and maintenance of Uchi’s 801 program.
Connect acquisition and retention programs through a shared view of guest behavior, repeat rate, frequency, and lifetime value; maintain appropriate consent, data quality, and platform governance.
Partner with Brand Managers on marketing and commercial plans for third-party ordering and digital off-premise channels, including platform visibility, sponsored placements, digital merchandising, promotions, and marketing relationships.
Analyze sales, traffic, conversion, promotion performance, and channel contribution; recommend investment and growth opportunities with Finance, Operations, and Brand Managers.
Partner with Operations as the accountable owner for delivery execution and economics.
Own growth and digital marketing budgets, forecasts, pacing, agency scopes, and vendor performance; coordinate consistent definitions and reporting with Finance and FP&A.
Create a concise performance scorecard for leadership and brand teams covering spend, attributed and incremental revenue where available, acquisition cost, conversion, web/search health, CRM contribution, and third-party channel marketing results.
Turn analysis into clear actions, communicate performance and risks, and establish repeatable planning and review rhythms across brands and markets.
Manage the CRM function and agency partners through clear goals, feedback, prioritization, and accountability.