Director of Growth/Outreach and Marketing

Kindred Healthcare • Livingston, TN

9d

About The Position

The Director, Growth, Outreach & Marketing leads integrated growth, outreach, marketing, and communications strategies to drive inpatient and outpatient volume, build consumer preference, and strengthen referral relationships. The role combines physician outreach, business development, market intelligence, branding, digital strategy, and community engagement. The Director cultivates relationships with physicians, APPs, EMS, referral coordinators, and community partners while managing marketing, communications, and promotional initiatives. The position collaborates with hospital leadership, clinical departments, and corporate marketing and communications partners to increase service-line visibility, optimize access, engage providers, and enhance the hospital’s reputation.

Livingston Regional Hospital is a 114-bed community hospital serving a five-county area in central Tennessee and southern Kentucky. It offers 24-hour emergency services, inpatient and outpatient rehabilitative care, a Level I neonatal nursery, a 16-bed gero-psych unit, and other specialty services. The hospital is part of the ScionHealth network and is certified for sepsis care by the Joint Commission and accredited for chest pain by the American College of Cardiology.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, Public Relations, Healthcare Administration, or a related field.
• At least 5 years of progressive experience in healthcare marketing, business development, physician relations, outreach, or communications.
• Strong relationship-building and interpersonal communication skills.
• Exceptional written, verbal, and presentation communication abilities.
• Knowledge of healthcare services, referral processes, and physician engagement strategies.
• Proficiency with Microsoft Office Suite, CRM, digital marketing tools, and content management systems.
• Ability to manage multiple projects, prioritize deadlines, and work in a fast-paced environment.
• Strategic thinking, analytical, problem-solving, and decision-making skills.
• Ability to represent the organization professionally and maintain confidentiality.
• Frequent sitting, computer use, meetings, presentations, and local travel; occasional walking, standing, and lifting up to 25 pounds; visual and auditory acuity.

Nice To Haves

• Experience in a hospital or healthcare setting.
• Experience managing marketing strategy, digital media, public relations, and communication platforms.
• Experience using CRM platforms and managing provider outreach.
• Sales training or CRM certification.

Responsibilities

• Develop and execute annual growth, outreach, and marketing plans aligned with market and organizational goals.
• Build and maintain strategic relationships with physicians, APPs, practice managers, EMS, referral coordinators, and other stakeholders to drive service utilization.
• Lead marketing and communications strategies, including branding, digital media, public relations, internal communications, and service-line promotion.
• Use CRM platforms to track referral activity, monitor engagement, report outcomes, and inform strategic targeting.
• Conduct regular in-person outreach visits to identify provider needs, reduce barriers, and strengthen referral alignment.
• Coordinate introductions between providers, specialists, and referring clinicians to support clinical integration and provider experience.
• Direct advertising, promotional strategies, community engagement, and earned media outreach in alignment with organizational branding standards.
• Manage internal communications, employee engagement initiatives, newsletters, crisis communication, and physician recognition programs.
• Serve as the market’s media spokesperson and collaborate with corporate communications on public relations and crisis response.
• Oversee digital content, social media presence, website updates, and communication platforms.
• Monitor market trends, competitive activity, and growth opportunities, and provide market intelligence for strategic decision-making.
• Support service-line leaders in identifying and removing barriers to patient access, scheduling, and referral processes.
• Plan CME events, outreach forums, community events, and educational programs for providers and the public.
• Ensure outreach and marketing activities comply with regulatory standards, including HIPAA.
• Supervise and mentor marketing team members as applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Director