Growth and Outreach Liaison

Lifepoint Health • Hancock, MI

8d

About The Position

The Growth and Outreach Liaison develops and carries out growth and outreach plans, maintains referral-source relationships, and supports marketing efforts across hospital service lines and employed physician practices. The role centers on visiting and engaging providers, provider-office staff, and facilities in an assigned area, learning their needs, and strengthening clinical connections and referral processes.

The liaison uses a CRM to document outreach, encounters, open requests, follow-up plans, activity, progress, and outcomes. The position coordinates provider introductions and educational opportunities, works with hospital leaders and Marketing to address barriers and pursue growth, and communicates market and competitive intelligence to organizational leaders. The role reports updates to the HSC VP and/or Senior Director of Growth and Outreach and attends related calls and meetings.

Requirements

• Bachelor’s degree required.
• At least 3 years of related experience.
• Critical-thinking skills and decisive judgment.
• Ability to work with minimal supervision.
• Ability to work in a stressful environment and take appropriate action.

Nice To Haves

• Medical and/or pharmaceutical sales experience preferred.

Responsibilities

• Create and maintain a target list of referral sources.
• Develop and implement an annual growth and outreach business plan and provide input into marketing plans for all service lines.
• Use the CRM to document and optimize outreach to referral sources.
• Organize and conduct meetings with providers and practice staff to identify needs and build rapport.
• Spend the majority of work time visiting and interacting with providers, provider-office staff, and facilities in the assigned area.
• Provide regular communications and updates to the HSC VP and/or Senior Director of Growth and Outreach.
• Attend weekly conference calls and other onsite meetings as determined by the VP of Growth and Outreach.
• Communicate activity levels and issue-resolution opportunities to hospital leaders, and follow up with referral sources to remove barriers to growth.
• Develop customized engagement strategies, approaches, and tactics for providers and industries to drive growth and business opportunities.
• Arrange introductions between new and employed providers or specialists and targeted referral prospects.
• Arrange introductions and ongoing engagement between the facility’s clinical services, access points, specialists, and providers.
• Facilitate attendance at educational programs and other events that connect specialists with targeted providers.
• Document provider encounters, open requests or issues, and follow-up plans in the CRM.
• Collaborate with Marketing on plans supporting employed physician practices and hospital service lines.
• Maintain accurate knowledge of clinical services to support dialogue with referral sources.
• Serve as a resource to organizational leaders on market and competitive intelligence.

Benefits

• Multiple levels of medical, dental, and vision coverage for full-time and part-time employees.
• Life, accident, critical illness, and hospital indemnity insurance.
• Short- and long-term disability coverage.
• Paid family leave and paid time off.
• Higher education and certification tuition assistance.
• Loan assistance.
• 401(k) retirement package with company match.
• Wellness programs, including free gym memberships, virtual care appointments, mental health services, and discount programs.
• Ongoing learning and career advancement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level