Director of Digital Growth and AI

Total Warehouse•Anaheim, CA

About The Position

Total Warehouse is seeking a digital growth leader to make TotalWarehouse.com a source of market authority, qualified demand, and measurable revenue growth. Reporting directly to the CEO, the Director of Digital Growth and AI owns the strategy and operating system for website growth, SEO, AI-search visibility, competitive intelligence, content authority, conversion optimization, marketing automation, and digital demand generation. This is a strategic and hands-on role focused on evaluating performance, setting priorities, testing ideas, measuring results, and building the internal team and external resources needed to scale. The role will develop Total Warehouse’s digital authority across material handling, fleet lifecycle management, asset management, warehouse automation, service, rentals, parts, batteries and lithium solutions, training, and related technologies. It will grow qualified opportunities and sales pipeline, improve organic and local search and AI-answer visibility, and establish a reliable scorecard connecting digital investment to leads, opportunities, pipeline, revenue, and market position. The Director will own TotalWarehouse.com as a measurable business asset; create a multi-year growth roadmap; direct digital experiences and ongoing optimization; lead SEO, content authority, AI-enabled workflows, and demand generation; establish competitive benchmarking; and build a scalable operating model with clear priorities, accountability, team and partner management, and performance reporting. The position partners with Sales, Operations, IT, business-unit leaders, and subject-matter experts. First-year work includes an initial audit and roadmap, launching high-impact improvements and reporting, then scaling successful programs and strengthening attribution and investment planning.

Requirements

7+ years of progressive experience in B2B digital marketing, growth, demand generation, SEO, or a related field, including meaningful ownership of a company website or digital acquisition channel.
Demonstrated results improving organic traffic, qualified leads, conversion, pipeline, revenue, or competitive search position, with the ability to explain the starting point, actions taken, and measurable outcomes.
Hands-on experience with SEO strategy and execution, website analytics, conversion optimization, content strategy, and marketing technology.
Practical, current use of AI tools in recurring business workflows beyond basic copywriting.
Ability to translate business priorities into a digital roadmap, operating cadence, KPIs, and accountable execution.
Strong analytical and financial judgment, including the ability to connect marketing investments to pipeline, revenue, customer value, and ROI.
Executive-level communication skills and comfort presenting recommendations, tradeoffs, performance, and resource needs to senior leadership.
Builder mentality: resourceful, curious, highly structured, willing to test, and comfortable moving between strategy and hands-on execution.

Nice To Haves

Experience in material handling, industrial equipment, manufacturing, industrial distribution, logistics, warehouse automation, commercial services, industrial technology, or another complex B2B market.
Experience leading a website redesign, digital transformation, content migration, CRM or marketing automation integration, or attribution initiative.
Experience managing internal team members and agencies, contractors, or specialized partners.
Working knowledge of structured data/schema, local SEO, technical site audits, content clustering, backlink strategy, and AI-search or answer-engine optimization.
Experience with multi-location, multi-product, or territory-based organizations and long, consultative sales cycles.

Responsibilities

Own TotalWarehouse.com as a measurable business asset and demand-generation platform.
Create and execute a multi-year digital growth roadmap aligned with revenue priorities and market opportunities.
Build a continuous test-and-improve program for organic traffic, engagement, user experience, conversion paths, lead quality, and revenue contribution.
Identify growth opportunities by product, service line, industry, customer problem, geography, and buying-journey stage.
Direct website architecture, landing pages, tools, calculators, comparison content, resource centers, and other customer decision-support experiences.
Own technical, on-page, local, and content SEO; internal linking; site architecture; structured data; and authority-building initiatives.
Develop topic clusters and expert resources that answer customer questions and demonstrate subject-matter expertise.
Improve visibility across traditional search engines and AI-powered answer and discovery experiences.
Set standards for credible, accurate, expert-led content, including case studies, guides, videos, customer stories, comparison pages, and expert insights.
Monitor branded and non-branded visibility, competitor rankings, citations, referral sources, backlinks, content gaps, and emerging search behavior.
Use AI for recurring workflows in research, competitive analysis, content operations, SEO analysis, data interpretation, personalization, automation, and productivity.
Build AI-enabled workflows with human review, source validation, brand controls, and quality standards; evaluate and implement practical marketing technology.
Help the broader organization understand how AI can improve customer acquisition, knowledge sharing, speed, and decision quality.
Build integrated digital programs that generate qualified sales opportunities across Total Warehouse business lines.
Improve conversion from visitor to lead, lead to qualified opportunity, and opportunity to revenue in partnership with Sales leadership.
Create targeted campaigns and digital experiences for customer needs, market segments, territories, and strategic growth priorities.
Ensure paid media, email, retargeting, marketing automation, and account-based initiatives support commercial objectives and measurable returns.
Establish repeatable competitive benchmarking for websites, search visibility, content, offers, conversion experiences, digital tools, and market positioning.
Turn competitive and customer insights into prioritized actions, experiments, and growth opportunities.
Identify topics, customer problems, geographic markets, and digital experiences Total Warehouse can lead ahead of competitors.
Present recommendations to the CEO and leadership team, including expected impact, investment, risks, and success measures.
Build a scalable digital growth operating system with priorities, owners, timelines, review cadences, decision rights, quality standards, and measurable outcomes.
Lead and develop internal team members and manage agencies, freelancers, technology partners, and subject-matter experts.
Create weekly and monthly scorecards covering leading indicators and commercial outcomes.
Control budgets and allocate resources based on opportunity, evidence, and return.
Partner with Sales, Operations, IT, business-unit leaders, and subject-matter experts to turn company knowledge into market authority and demand.
Audit the website, analytics, CRM flow, content, SEO, competitors, technology stack, resources, and baseline performance during the first 90 days, then deliver a prioritized roadmap and scorecard.
During months 4–6, launch high-impact technical, content, conversion, local-search, and AI-workflow improvements and establish testing and reporting cadences.
During months 7–12, scale effective programs, expand authority across priority categories and markets, strengthen attribution, and present a forward investment plan tied to pipeline and revenue.