Director of Digital Growth and AI

TOTAL WAREHOUSE INC•Anaheim, CA

About The Position

Total Warehouse is seeking a digital growth leader to make TotalWarehouse.com a source of market authority, qualified demand, and measurable revenue growth. This is a strategic, hands-on role focused on building a digital growth capability within the business. Reporting directly to the CEO, the Director of Digital Growth and AI owns the strategy and operating system for website growth, SEO, AI-search visibility, competitive intelligence, content authority, conversion optimization, marketing automation, and digital demand generation. The role evaluates performance and opportunities, sets priorities, tests initiatives, measures results, and builds the internal team and external resources needed to scale. The position is accountable for establishing Total Warehouse as a trusted digital authority across its business areas; generating qualified opportunities and pipeline for Sales; improving organic, local, and AI-search visibility, conversion rates, and competitive share of search; using AI-enabled workflows with appropriate quality controls; and providing leadership with a scorecard connecting digital investment to commercial outcomes. The role also establishes a scalable team, agency model, technology stack, and execution cadence.

Requirements

At least 7 years of progressive B2B digital marketing, growth, demand generation, SEO, or related experience, including meaningful ownership of a company website or digital acquisition channel.
Demonstrated results improving organic traffic, qualified leads, conversion, pipeline, revenue, or competitive search position, with the ability to explain the baseline, actions, and measurable outcomes.
Hands-on experience with SEO strategy and execution, website analytics, conversion optimization, content strategy, and marketing technology.
Practical, current use of AI tools in recurring business workflows beyond basic copywriting.
Ability to translate business priorities into a digital roadmap, operating cadence, KPIs, and accountable execution.
Strong analytical and financial judgment, including connecting marketing investments to pipeline, revenue, customer value, and return on investment.
Executive-level communication skills and comfort presenting recommendations, tradeoffs, performance, and resource needs directly to senior leadership.
Resourcefulness, curiosity, strong organization, willingness to test, and comfort shifting between strategy and hands-on execution.

Nice To Haves

Experience in material handling, industrial equipment, manufacturing, industrial distribution, logistics, warehouse automation, commercial services, industrial technology, or another complex B2B market.
Experience leading a website redesign, digital transformation, content migration, CRM/marketing automation integration, or attribution initiative.
Experience managing internal team members as well as agencies, contractors, or specialized partners.
Working knowledge of structured data/schema, local SEO, technical site audits, content clustering, backlink strategy, and AI-search or answer-engine optimization.
Experience with multi-location, multi-product, or territory-based organizations and long, consultative sales cycles.

Responsibilities

Own TotalWarehouse.com as a measurable business asset and demand-generation platform.
Create and execute a multi-year digital growth roadmap aligned with company revenue priorities and market opportunities.
Build an ongoing program to test and improve organic traffic, engagement, user experience, conversion paths, lead quality, and revenue contribution.
Identify high-value opportunities by product, service line, industry, customer problem, geography, and buying-journey stage.
Direct website architecture, landing pages, tools, calculators, comparison content, resource centers, and other customer decision-making experiences.
Own technical, on-page, local, and content SEO; internal linking; site architecture; structured data; and authority-building initiatives.
Develop topic clusters and high-value resources that demonstrate expertise and address customer questions before Sales contact.
Improve visibility in traditional search engines and AI-powered answer and discovery experiences.
Set credibility, accuracy, and expertise standards for content, including case studies, guides, videos, customer stories, comparison pages, and executive or subject-matter-expert insights.
Monitor branded and non-branded visibility, competitor rankings, citations, referral sources, backlinks, content gaps, and emerging search behavior.
Use AI for market research, competitive analysis, content operations, SEO analysis, data interpretation, personalization, workflow automation, and productivity.
Build repeatable AI-enabled workflows with human review, source validation, brand controls, and quality standards.
Evaluate and implement practical marketing technology tools, potentially including AI, analytics, SEO, CRM, automation, and business intelligence platforms.
Help the broader organization identify where AI can improve customer acquisition, knowledge sharing, speed, and decision quality.
Build integrated digital programs that create qualified Sales opportunities across Total Warehouse business lines.
Improve conversion from visitor to lead, lead to qualified opportunity, and opportunity to revenue in partnership with Sales leadership.
Create targeted campaigns and digital experiences around customer needs, market segments, territories, and strategic growth priorities.
Ensure paid media, email, retargeting, marketing automation, and account-based initiatives support commercial objectives and measurable returns.
Establish repeatable competitive benchmarking for websites, search visibility, content, offers, conversion experiences, digital tools, and market positioning.
Turn competitive and customer insights into prioritized actions, experiments, and growth opportunities.
Identify opportunities for Total Warehouse to lead on a topic, customer problem, geographic market, or digital experience.
Present recommendations to the CEO and leadership team, including expected impact, investment, risks, and measures of success.
Build a scalable digital growth operating system with priorities, owners, timelines, review cadences, decision rights, quality standards, and measurable outcomes.
Lead and develop internal team members while managing agencies, freelancers, technology partners, and subject-matter experts.
Create weekly and monthly scorecards covering leading indicators and commercial outcomes.
Control budgets and allocate resources according to opportunity, evidence, and return.
Partner with Sales, Operations, IT, business-unit leaders, and subject-matter experts to turn company knowledge into market authority and demand.
Audit the website, analytics, CRM flow, content, SEO, competitors, technology stack, resources, and baseline performance during the first 90 days; deliver a prioritized growth roadmap and scorecard.
During months 4–6, launch high-impact technical, content, conversion, local-search, and AI-workflow improvements and establish testing and reporting cadences with Sales and leadership.
During months 7–12, scale successful initiatives, expand authority across priority categories and markets, strengthen attribution, and present a forward investment plan tied to pipeline and revenue.
Measure performance through qualified digital leads, sales-accepted opportunities, influenced pipeline, attributable revenue, search visibility, conversion and funnel performance, content authority, backlinks and citations, high-intent resource engagement, and business-line contribution.