Digital Growth Marketing Manager

SolarWinds•Austin, TX

1d•Hybrid

About The Position

SolarWinds is seeking a Digital Growth Marketer to drive pipeline and revenue for its IT Service Management (ITSM) business. The role plans and runs multi-channel digital marketing campaigns across paid media, search, and web to strengthen online presence and support business development, targeting both new customers and expansion within the existing customer base. It combines hands-on campaign execution with analytics, website user-experience optimization, and reporting on pipeline and revenue impact. This is a hybrid role based in Austin, Texas, with three days per week in the Austin office. The successful candidate will collaborate with sales, BDR, customer success, product marketing, and Account Based Marketing teams to align digital programs with go-to-market strategy, SolarWinds ideal customer profiles, and target segments.

Requirements

4 to 6 years of B2B digital marketing experience, ideally in SaaS or IT software.
A track record of multi-channel digital campaigns that delivered measurable pipeline and revenue from new and existing customers.
Hands-on paid media expertise with Google Ads and LinkedIn Campaign Manager, including budget ownership.
Strong SEO fundamentals and experience with tools such as Google Search Console, SEMrush, Ahrefs, or Moz.
Experience building and updating pages in a CMS or visual builder.
Proficiency with Google Analytics (GA4) and Google Tag Manager, including conversion tracking.
Experience with marketing automation platforms such as Marketo, Eloqua, or HubSpot, and Salesforce.
A test-and-learn mindset with a track record of optimizing user experience, improving conversion, and lowering cost per lead.
Clear communication skills, including the ability to explain results to marketing and sales leaders.

Nice To Haves

Experience with 6sense or other intent and ABM advertising platforms.
Familiarity with ITSM, service desk, or IT operations buyers.
Google Ads or GA4 certification.

Responsibilities

Own digital targets for sourced and influenced pipeline and revenue across new-customer acquisition and customer expansion.
Plan and execute integrated digital campaigns across search, paid social, display, and web, aligned with ITSM product launches, promotions, and go-to-market priorities.
Manage paid media programs across Google Ads, LinkedIn, programmatic display, the 6sense ad network, and other channels, including targeting, creative rotation, budget pacing, and optimization.
Lead organic growth for ITSM web pages through keyword research, on-page optimization, technical SEO audits, and content briefs in partnership with content and web teams.
Build and launch conversion-focused landing pages for campaigns, trials, and content offers.
Optimize the ITSM website user experience through A/B testing headlines, forms, layouts, navigation, and calls to action.
Manage day-to-day ITSM website updates in builder.io, including new pages, content refreshes, product messaging updates, and component changes while maintaining brand and quality standards.
Track and report on impressions, clicks, click-through rate, cost per click, cost per lead, conversion rate, MQLs, pipeline, and revenue using Google Analytics, advertising platforms, and Salesforce.
Turn measurement insights into clear recommendations.
Partner with sales, BDR, customer success, product marketing, and Account Based Marketing to align digital programs with go-to-market strategy, SolarWinds ICPs, and target segments.