Sr. Manager, Performance Marketing & Digital Growth

Zymo Research Corporation•Tustin, CA

17h•Onsite

About The Position

Zymo Research is seeking a Senior Manager to lead the strategy, performance, and optimization of its key digital growth channels. This player-manager role owns paid media strategy, paid search performance, SEO/AEO strategy, channel insights, reporting, optimization, and budget recommendations. The role also provides performance guidance across related organic channels, including email, organic social, content distribution, landing pages, and nurture paths. The manager will set strategy, guide execution, diagnose performance, lead a direct report, and remain involved in the work to support continuous improvement. The role leads paid digital channels such as Google Ads, paid social, YouTube, display, retargeting, and third-party media. It develops campaign architecture, keyword and bidding strategies, audience targeting, conversion tracking, budget recommendations, and optimization. In partnership with web, content, and scientific communications teams, the manager leads SEO and AEO strategy to improve visibility across search engines and AI-driven answer engines, as well as product, application, campaign, and technical content pages. The manager evaluates how paid media, SEO, email, organic social, content, landing pages, and nurture paths work together across the customer journey. They own channel-level reporting, interpret performance data, and recommend changes based on metrics such as CPA, CPL, ROAS, conversion rate, CTR, quality score, impression share, attribution, conversion quality, pipeline contribution, and revenue impact. They also partner with analytics, CRM, web, and development stakeholders to improve measurement and tracking across GA4, Google Tag Manager, UTMs, pixels, forms, landing pages, campaigns, and CRM handoffs. The position manages and develops one direct report initially and partners with Creative, Web, Integrated Campaigns, Product Marketing, Commercial, Sales, and Scientific Communications. It establishes repeatable planning, QA, optimization, and reporting practices to improve consistency, accountability, and speed across digital programs. The position is onsite at Zymo Research in Tustin, California.

Requirements

7+ years of experience owning digital channel strategy, performance marketing, paid media, or growth marketing strategy.
Deep hands-on Google Ads experience, including search campaign architecture, keyword strategy, bidding, conversion tracking, quality score, and optimization.
Ability to set paid search and digital performance strategy, including budget allocation, channel mix, testing plans, and performance recommendations.
Experience managing paid media budgets with accountability for ROI, CPA, CPL, ROAS, pipeline contribution, revenue impact, or similar business metrics.
Strong analytical judgment and ability to diagnose performance across targeting, keywords, creative, landing pages, tracking, messaging, offers, funnel quality, and market fit.
Working knowledge of SEO and how paid media, organic search, email, social, content, landing pages, retargeting, and nurture paths contribute to acquisition and conversion.
Experience using dashboards, campaign reports, analytics platforms, and marketing performance data to generate strategic recommendations.
Clear communication skills and ability to translate data into actionable guidance for leadership and cross-functional teams.
2+ years of experience managing or directing at least one direct report, contractor, agency, or channel specialist.

Nice To Haves

B2B marketing experience, especially in technical, scientific, healthcare, biotech, life science, SaaS, or complex product environments.
Familiarity with GA4, Google Tag Manager, UTM governance, CRM tracking, pixel management, attribution, and broader marketing measurement infrastructure.
Experience with LinkedIn Ads, YouTube, display, retargeting, third-party media partners, and paid social strategy.
Familiarity with AEO, AI search visibility, answer engine optimization, and landing page conversion optimization.

Responsibilities

Own strategy and performance for paid digital channels, including Google Ads, paid social, YouTube, display, retargeting, and third-party media.
Lead campaign architecture, keyword strategy, budget recommendations, bidding strategy, audience targeting, conversion tracking, and campaign optimization.
Lead SEO and AEO strategy in partnership with web, content, and scientific communications teams.
Improve visibility across traditional search, AI-driven answer engines, product pages, application pages, campaign pages, and technical content.
Evaluate how paid media, SEO, email, organic social, content, landing pages, and nurture paths work together across the customer journey.
Provide performance guidance to channel owners without necessarily owning day-to-day execution of every organic channel.
Own channel-level reporting and turn performance data into clear recommendations.
Diagnose performance, identify causes of underperformance, and recommend changes.
Partner with analytics, CRM, web, and development stakeholders to improve tracking integrity across GA4, Google Tag Manager, UTMs, pixels, forms, landing pages, campaigns, and CRM handoffs.
Ensure marketing performance data is reliable, actionable, and connected to business outcomes.
Manage and develop one direct report initially.
Partner with Creative, Web, Integrated Campaigns, Product Marketing, Commercial, Sales, and Scientific Communications to align digital channels with customer needs, campaign priorities, and commercial goals.
Establish repeatable planning, QA, optimization, and reporting practices for digital programs.